Recent

% | $
Quotes you view appear here for quick access.

Local Corporation Message Board

  • flankenking flankenking Feb 25, 2013 10:55 AM Flag

    Developing opportunities of Local Corp

    » Local display network – leveraging our existing Network

    » Microsites (insurance, HVAC, alarm systems and more) – leveraging out platform

    » Improved monetization via lead generation – monetization improvements
    »Mobile – leveraging our platform

    SortNewest  |  Oldest  |  Most Replied Expand all replies
    • Directories give publishers a way to target local advertisers with a low-cost, self-serve alternative to traditional banners and display ads
      Pretty much every hyperlocal publisher out there is on the lookout for new ways to generate revenue. In addition to employing in-house sales teams and using ad networks to fill unsold inventory, publications can increase revenue by integrating business directories into their existing sites. Directories give publishers a way to target local advertisers with a low-cost, self-serve alternative to traditional banners and display ads. Just as importantly, they provide instant value to readers interested in learning more about the merchants in their hometowns. Less
      Local Corporation charges its publishing partners based on an RPM model, with no licensing fees and no upfront costs

      Use a white-label platform to connect with local merchants. Local Corporation offers a white-label business-directory platform that publishers can use to generate revenue, increase site traffic, and connect with local merchants in their area. Publisher integration can take place in as brief a time as one day. Publishers have the option of offering enhanced listings to clients for an additional fee, allowing advertisers to create profile pages with coupons, videos, photos, and links to their social media sites. Local Corporation charges its publishing partners based on an RPM model, with no licensing fees and no upfront costs.

    • Local Corporation Launches U.K. Version of Flagship Local Search Site

      Expands Search Advertising Agreement with Yahoo! to U.K.

      IRVINE, Calif.--(BUSINESS WIRE)--Jan. 16, 2013-- Local Corporation a leading online local media company, today announced the launch of its new local search site in the U.K. (uk.local....). The company also announced an expanded search advertising agreement with Yahoo!, Inc. that covers the U.S. and also now the U.K.

      Under the terms of the agreement, Yahoo! search results will appear across the new U.K. site.

      The new U.K. site allows consumers to find local businesses, products and services in the United Kingdom, and features the ability to filter their search via keywords, popular categories and more.

      “We’re pleased to expand our relationship with Yahoo! to the U.K. We have grown our relationship with Yahoo! over the past seven years, and this most recent announcement demonstrates our shared commitment to providing relevant local search results to over a million consumers each day across the Local network,” said Heath Clarke, Local Corporation, chairman and chief executive officer.

      • 2 Replies to flankenking
      • y_o_s_e@ymail.com y_o_s_e Feb 26, 2013 12:57 PM Flag

        This one too

        Hey Flank, another question for you, how could you have accumulated 23,500 shares of LOCM over the first half of 2011 at an average of a little less than $3, the stock wasn't below $3 at all in that time frame (unlike now when it will never see those nosebleed prices again)?

      • y_o_s_e@ymail.com y_o_s_e Feb 26, 2013 12:56 PM Flag

        Still have a wonderful opportunity for you Flanky, show off that great intellect and answer the following questions:

        1. You say in 2008 you started your position at $3.40, but only held the stock 3 years, but you have to go back to 2002 to find ICGE's stock price at $3.40.

        2. You said in 2011 you still owned 10,000 shares of ICGE and you weren't going to sell them until it hit $25, this is 3 years after you said you had 20,000 shares that you said you only held for 3 years.

        3. You said you wouldn't sell your 10,000 shares until the stock hit $25 but you say now you own 3,400 shares and the stock hasn't seen $25 since 2000.

        4. You said you wouldn't buy more than 25,000 shares of LOCM yet now you say you own 70,650 shares.

        Which of your lies are we supposed to believe? Do you ever tell the truth? We know your valuations are always off by a factor of at least 2 are you that bad with historical facts as well?

    • y_o_s_e@ymail.com y_o_s_e Feb 25, 2013 11:41 AM Flag

      Here's an opportunity for you Flank, show us how smart you are by answering these questions.

      1. You say in 2008 you started your position at $3.40, but only held the stock 3 years, but you have to go back to 2002 to find ICGE's stock price at $3.40.

      2. You said in 2011 you still owned 10,000 shares of ICGE and you weren't going to sell them until it hit $25, this is 3 years after you said you had 20,000 shares that you said you only held for 3 years.

      3. You said you wouldn't sell your 10,000 shares until the stock hit $25 but you say now you own 3,400 shares and the stock hasn't seen $25 since 2000.

      4. You said you wouldn't buy more than 25,000 shares of LOCM yet now you say you own 70,650 shares.

      Which of your lies are we supposed to believe? Do you ever tell the truth? We know your valuations are always off by a factor of at least 2 are you that bad with historical facts as well?

    • Microsites (insurance, HVAC, alarm systems and more) – leveraging out platform: Local Corporation Launching New Vertical SitesLocal Corporation Launching New Vertical Sites

      Focus on Consumer Services Verticals with Lead Generation Revenues

      IRVINE, Calif.--(BUSINESS WIRE)--Dec. 6, 2012-- Local Corporation, a leading online local media company, today announced the launch of the first in a series of industry-specific, content driven websites designed to further extend its reach and engagement with local consumers and businesses.

      The company, which connects businesses with over a million consumers each day and was recently ranked #8 on Website Magazine's "Top 50 Digital Advertising Networks," plans to leverage these new industry-specific sites to further expand its reach into and monetization of local markets.

      The first site, insurancelow..., offers a car insurance guide that provides important decision criteria when choosing an insurance carrier, as well as the ability to compare quotes, and a directory for car insurance agents. Auto insurance is a $161 billion industry that, according to , spent about $5.3 billion on advertising in 2011.

      Each site is expected to include educational articles and other content about specific topics, the ability to request and receive a quote from licensed industry professionals by completing a brief form, and a directory that enables consumers to search for and locate service providers in their local area, including contact information and, where available, user ratings and reviews.

      Local Corporation expects to focus monetization of its new portfolio of industry-specific sites primarily via lead generation, but will also monetize through a variety of digital ad formats, including pay-per-click, pay-per-call, display and subscription ad units. The company plans to launch additional vertical sites in other key consumer service categories in the future.

    • Local display network – leveraging our existing Network

      Local Corporation’s Display Ad Services connects you to a vast community of trusted media sources to deliver a transparent ad network – featuring attractive national advertisers that might not be available through other types of large-scale buys – to your local marketplace. This makes it possible for agencies to reach local audiences on a national scale on behalf of their clients, and for publishers to monetize their ad inventory and optimize revenue.

      • 2 Replies to flankenking
      • For Publishers: With our Display Ad Services, you can now maximize potential revenue by monetizing your ad inventory. Rather than backfilling your unused inventory with house ads, you can earn ongoing revenue by filling that inventory with high quality ads. With Local Corporation’s community of trusted media partners, you can leverage attractive national advertisers and present their ads to shoppers in your local marketplace.

      • flank - a lot of what you do here is simple advertising for local. if you feel the need to spend so much time advertising for local, doesn't that say a little about their ability to advertise? if they can't effectively advertise for themselves, how in the world do you expect them to advertise for their customers.

 
LOCM
0.45+0.04(+9.76%)Mar 27 3:59 PMEDT