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Local Corporation Message Board

  • flankenking flankenking Feb 28, 2013 5:25 PM Flag

    Local Corp ist THE pioneer in local technology

    Our award-winning, proprietary technology platform, powered by Octane360, and our Keyword DNA™, focus on bringing you results through a combination of unique content, technical optimization and analytics.

    For more than 10 years, we have helped hundreds of thousands of local business connect with online customers on local.c.. and Spreebird. We have what it takes to help you win more business. L

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    • Local Corp added three new important patents in 2011/2012
      Friday, October 14, 2011
      Local Corp Patent May Mean Licensing for Groupon, others
      The patent, 8,032,427, is titled "System for providing localized shopping information."
      Abstract: A localization service is provided that provides users with online information on local retailers that sell particular products. A user can perform a search using a web page associated with the localization service or by searching using an internet search engine. The user's search includes a search origin. The search origin may be defined in terms of location information such as a place name or a postal code. A search for a particular product at local retailers may be made using search parameters such as search origins, product names, model numbers, product categories, and product attributes. The localization service may provide the user with search results in the form of web pages that list which retailers sell the desired product in the vicinity of the search origin. A targeted advertisement server at the localization service may use display criteria to determine which targeted advertisements should be displayed for the user.
      Seeking Alpha suggests it covers tech from companies including: "Groupon (GRPN) (Groupon Now), Living Social (Instant) and Foursquare; and is part and parcel of the product search functionalities offered by eBay's Milo (Nasdaq: EBAY), Gannett's ShopLocal (NYSE: GCI), Jiwire's NearbyNow, Retailigence and Goodzer."
      - Seeking Alpha
      • Pay-Per-Call patent granted – On Nov. 6, 2012, the company was granted a patent which covers a pay-per-call Enhanced Directory Assistance (EDA) method or system. The patent describes an EDA method and/or system whereby pay-per-call advertiser listings are provided to consumers in response to directory assistance inquiries. The company believes this patent may cover an instrumental system and method for monetizing specific types of local searches by consumers on mobile devices. Th

    • Local Corp added three new very important patents in 2011/2012

      Friday, October 14, 2011
      Local Corp Patent May Mean Licensing for Groupon, others
      The patent, 8,032,427, is titled "System for providing localized shopping information."

      Abstract: A localization service is provided that provides users with online information on local retailers that sell particular products. A user can perform a search using a web page associated with the localization service or by searching using an internet search engine. The user's search includes a search origin. The search origin may be defined in terms of location information such as a place name or a postal code. A search for a particular product at local retailers may be made using search parameters such as search origins, product names, model numbers, product categories, and product attributes. The localization service may provide the user with search results in the form of web pages that list which retailers sell the desired product in the vicinity of the search origin. A targeted advertisement server at the localization service may use display criteria to determine which targeted advertisements should be displayed for the user. Seeking Alpha suggests it covers tech from companies including: "Groupon (GRPN) (Groupon Now), Living Social (Instant) and Foursquare; and is part and parcel of the product search functionalities offered by eBay's Milo (Nasdaq: EBAY), Gannett's ShopLocal (NYSE: GCI), Jiwire's NearbyNow, Retailigence and Goodzer."
      - Seeking Alpha

      Nov. 6, 2012
      Pay-Per-Call patent granted – On Nov. 6, 2012, the company was granted a patent which covers a pay-per-call Enhanced Directory Assistance (EDA) method or system. The patent describes an EDA method and/or system whereby pay-per-call advertiser listings are provided to consumers in response to directory assistance inquiries. The company believes this patent may cover an instrumental system and method for monetizing specific types of local searches by consumers on mobile devices. The company continues to develop its patent prosecution .
      Issued on Nov. 6, 2012, the patent describes an Enhanced Directory Assistance (EDA) method and/or system whereby pay-per-call advertiser listings are provided to consumers in response to directory assistance inquiries. The company believes that the patent may cover numerous pay-per-call EDA inquiry methods, such as text and the latest voice command search integrations offered on many of today’s smartphones, as well as traditional voice-based EDA inquiries.
      "Borrell Associates estimates that approximately 5 billion Enhanced Directory Assistance (EDA) inquiries from mobile devices will be made in 2012, along with 1 billion more from landlines. EDA is gradually transitioning into an advertiser-pays model, with pay-per-call representing the advertising vehicle," said Heath Clarke, Local Corporation chairman and chief executive officer. “We believe this patent may represent a core intellectual property component of the emerging pay-per-call mobile ad industry because it contemplates the provision of pay-per-call ad listings in response to EDA searches. We’re pleased that this patent validates the considerable time we have spent developing our intellectual property in the area of performance advertising, including EDA.”
      The patent also provides a method and/or system for dynamically ordering pay-per-call directory listing results and tracking subsequent telephone referrals. EDA pay-per-call ad revenue is intended to provide additional revenue for carriers. The patent is a continuation of a patent previously issued to the company

      Dec. 12, 2012
      Web domain name patent – On Dec. 12, 2012, the company was granted a patent which covers a method and system for the bulk acquisition and development of multiple web domain names.


      Issued on Nov. 13, 2012, the patent describes a system and method for enabling the bulk acquisition and management of multiple web domains. The patent covers the technology related to the fulfillment of web domains. Local Corp. is currently using this technology for its small and medium-sized business (SMBs) customer as well as for the development of its recently announced vertically oriented lead generation sites. The method includes collecting a set of domain names for bulk content development, some of which are derived from user-provided keywords; filtering the set of domain names based on matching the domains to most-often used search terms by consumers; automatically submitting domain names for purchase; applying a template to the web domain related pages; and inserting content in those pages.

      “The domain name industry continues to grow, with the number of domain names registered worldwide expected to top 305 million by 20181,” said Heath Clarke, Local Corporation chairman and chief executive officer. “This method is already being used as part of our Launch by Local SMB fulfillment platform and forms the basis for our site expansion into lead generation verticals. We’ve spent years developing our intellectual property portfolio, and we’re pleased that this key patent has issued.”
      Local Corp is not a patent like VRNG and similar companies, the patents of Local Corp are the base of real business: "Local Corp. is currently using this technology for its small and medium-sized business (SMBs) customer as well as for the development of its recently announced vertically oriented lead generation sites. "

    • IP & Technology

      •Proprietary platform and know-how
      »Real time business, product and services data integration
      »Large scale local/commercial content production and syndication
      »Very large scale CPC ad-serving and distribution
      »Web indexing and local search relevance
      »Very large scale SEO, SEM campaign expertise
      »Local display ad production and syndication
      »Web hosting and local/commercial domain name acquisition

      •11 patents issued, 9 pending
      »Key patents
      –Local web indexing (for indexing local web sites across the web)
      –Pay per call for local and commercial searches via a mobile device (multiple patents)
      •The billion dollar industry question: How do we monetize mobile?
      –Dynamic cascading menu search (for product search on tablets and smart phones)
      –Bulk domain registration and content management (for very large scale SEO)

 
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