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Local Corporation Message Board

  • flankenking flankenking Mar 2, 2013 6:50 PM Flag

    CEO on 02/14/2013: We are tracking to our 2013 revenue forecast of about $94 million and to deliver adjusted net income in Q1/2013

    "We have ended this year strongly and although it's early days, we are tracking to our 2013 revenue forecast of about $94 million, which is growth of 12% over our fourth quarter exit run rate. We are also tracking to deliver adjusted net income in the first quarter and to return the company to positive cash flow in the second quarter."

    Source: Conference Call-Transcript on Seeking Alpha on 02/14/2013 after the half of Q1/2013

    No other company responded on Google's ad policy change in the fourth quarter,more quickly than Local Corp

    "Although we were impacted by Google's ad policy change in the fourth quarter, we responded quickly. It represented a reset in revenues, so we are ahead of schedule in gaining back the margin we lost. To drive further margin gains we plan to deploy proprietary SCM tools to our team, which we are in development now and are expected to began rolling at next month. We believe these will drive the margin gains in O&O."

    Source: Transcript of the Conference Call

    The numbers in January 2013 was the best in history of Local Corp: About 36 million Monthly Unique Visitors on the Flagship-site and the Network of Local Corp

    Now 26,410,927 Monthly Unique Visitors on the flagship-site of Local Corp - an yearly increase of 40,89% and an additonal increase against the strong last month of 16,15%. And you must add to this more than 26 million Monthly Unique Visitors about additional 10 million Monthly Unique Visitors on the Network of Local Corp.

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    • "Our space changes quickly and we have overcome many changes and challenges in the past two years to deliver record revenue in 2012. In the second half 2012, we absorbed ad policy changes and RPC declines from a major partners. We also sold certain assets and in early January we right sized our workforce in order to best position ourselves to achieve two strategic objectives in 2013, growth of our network business and margin expansion of our owned and operated business."

      Source: Transcript of Conference Call on Seeking Alpha

    • But the best arguments are simple the facts: Local Corp had the biggest flexibility of all internet-companies on the change of Google's policy, where all internet-companies during Q4/2012:
      .

      Local Corps developement of Unique Visitors under the new policy of Google

      11/2012: 18,745,842 Monthly Unique Visitors

      12/2012: 22,738,206 Monthly Unique Visitors

      01/2013: 26,410,927 Monthly Unique Visitors

 
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