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Local Corporation Message Board

  • flankenking flankenking Mar 18, 2013 10:55 AM Flag

    "We believe that 2013 will be a record year for our network business."

    .

    In Q4/2012 Local Corp increased the network (biggest jump ever in a quarter) from 1,000 to now 1,200 regional media sites.

    The most well-known in the Network of Local Corp
    .

    The Gazette

    The Record Searchlight

    The State Journal-Register

    The Telegraph

    Treasure Coast

    Triangle411

    Valley News

    Ventura County Star

    Vermont Today

    Washington Post

    Journal Star

    Knoxville News Sentinel

    LaCrosse Tribune

    NC Times

    Newsday

    Norwich Bulletin

    Observer-Reporter

    Orange County Register

    Pittsburgh Post-Gazette

    San Diego Union Tribune

    Santa Ynez Valley News

    Savannah Morning News

    St. Louis Post-Dispatch

    Star Banner

    The Arizona Republic

    The Augusta Chronicle

    The Commercial Appeal

    The Dispatch

    The Examiner

    The Florida Times Union

    Arizona Daily Star

    Arkansas News

    Boston Herald

    Columbia Daily Herald

    Cumberland Times News

    Daily Herald - Utah

    Daily Princetonian

    Daily Tarheel

    East Valley Tribune

    Honolulu Star Advertiser Less

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    • Powered by Local Corp (1)
      .

      1. StarNet - Arizona Daily Star - Tucson, Arizona news, sports and ...
      pizza or doctors or browse the full business directory, powered by Local Corp
      2. Local News » orangeleader (Orange, Texas)
      Breaking News. LC-M rally falls ... Local Music Guide • Texas News • US/World ... Featured • More... Powered by Local.Corp
      3. Local News » Daily Progress, Jacksonville, TX
      Local News. HEALTH: Local events raise money to kick cancer ... Section Teases: LOCAL MAGAZINE: Community Calendar ... More... Powered by Local.Corp
      4. Local News » Meridian Star
      ... Powered by Local Corp
      5. DeSoto News for Memphis, TN from The Commercial Appeal
      Powered by Local Corp Scripps Interactive Newspaper Group Scripps Interactive Newspapers Group 2013 The E.W. Scripps Co.
      6. WILM-TV — Wilmington, NC
      ... More... Powered by Local Corp
      7. Homepage » McLeansboro Times-Leader
      Local student earns honors at Model Government event • Local Scholastic Bowl team second at Summersville. Sports ... More... Powered by Local Corp
      8. NH Shopping
      ! ... Find all of your favorite food and products, always on sale at NHGiftCardsPowered by Local Corp

      • 2 Replies to flankenking
      • Powered by Local Corp (2)

        1. Home » The Herald Banner, Greenville, TX
        Hotels • Insurance • Loans • Mortgages • Movers • Pizza • Realtors • Restaurants • Storage • Tax Preparation • Travel • Featured • More... Powered by Local Corp ...
        2. Obituaries » Tonawanda News
        Seasonal Content: Hyperlocal Search ... Travel • Featured • More... Powered by Local.Corp
        3. Local News » Meadville Tribune
        More Local News Headlines. Business ... Powered by Local Corp
        4. Monster Jobs » Pharos-Tribune
        Featured • More... Powered by Local Corp ...
        5. Rentals: Apartments in DC, VA and MD - The Washington Post
        List Your Rental. Advertise your place in The Washington Post and on apartments.. Getting Started ... Powered by Local. Corp
        6. DC Neighborhoods: Where to live in DC, Maryland and Virginia on ...
        Browse the full business directory. Powered by Local.Corp • Politics • Opinions • Local • Sports • National • World • Business • Tech • Lifestyle • Entertainment ...
        7. Homepage » Meridian Star
        Photo. Community Calendar. Loading… Storage • Tax Preparation • Travel • Featured • More... Powered by Local.Corp ...

      • y_o_s_e@ymail.com y_o_s_e Apr 10, 2013 11:02 AM Flag

        The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 1 to the consolidated financial statements, the Company has suffered net losses from operations and had negative cash flow from operations for the year ended December 31, 2012. These factors, among others, raise substantial doubt about its ability to continue as a going concern.

    • From 10K: "Our Network, which reaches over 12 million MUVs, is our second largest source of revenue and is our largest gross margin business by percentage and in real dollars. Our product is a nationwide database of local business and product listings along with ad feeds which monetize those listings. We provide our product in the form of a hosted solution or via an XML feed solution. Our hosted solution is designed to generate search engine optimization (“SEO”) traffic to our partners’ sites and this helps those partners to increase their reach to new online users. As with Local.the flagshipsite, we monetize those users with ads placed alongside our content and we share revenue generated from those ads with our partners. Our XML feed solution is provided to sites that prefer to maintain their own look-and-feel and we share revenues in a similar fashion. Our Network consists of over 1,200 partner websites, such as local newspaper, television and radio station websites and we have twelve month auto-renewing contracts with the majority of our partners. Our Network enables us to reach a larger audience than we can reach on our flagship-site alone."

    • •Grow revenues in Network (most profitable revenue stream) is an important part of Local Corp's growth-strategiy:

      »Expand number of sites via business development team (more traffic)
      »New products planned… product directory, „Launch by Local‟ SMB private label, publisher dashboard
      »Leverage platform to produce new local/commercial content to grow traffic/site

    • Pretty much every hyperlocal publisher out there is on the lookout for new ways to generate revenue. In addition to employing in-house sales teams and using ad networks to fill unsold inventory, publications can increase revenue by integrating business directories into their existing sites. Directories give publishers a way to target local advertisers with a low-cost, self-serve alternative to traditional banners and display ads. Just as importantly, they provide instant value to readers interested in learning more about the merchants in their hometowns.

      Local Corporation: Use a white-label platform to connect with local merchants. Local Corporation offers a white-label business-directory platform that publishers can use to generate revenue, increase site traffic, and connect with local merchants in their area. Publisher integration can take place in as brief a time as one day. Publishers have the option of offering enhanced listings to clients for an additional fee, allowing advertisers to create profile pages with coupons, videos, photos, and links to their social media sites. Local Corporation charges its publishing partners based on an RPM model, with no licensing fees and no upfront costs.

    • Directories give publishers a way to target local advertisers with a low-cost, self-serve alternative to traditional banners and display ads
      Pretty much every hyperlocal publisher out there is on the lookout for new ways to generate revenue. In addition to employing in-house sales teams and using ad networks to fill unsold inventory, publications can increase revenue by integrating business directories into their existing sites. Directories give publishers a way to target local advertisers with a low-cost, self-serve alternative to traditional banners and display ads. Just as importantly, they provide instant value to readers interested in learning more about the merchants in their hometowns. Less
      Local Corporation charges its publishing partners based on an RPM model, with no licensing fees and no upfront costs

      Use a white-label platform to connect with local merchants. Local Corporation offers a white-label business-directory platform that publishers can use to generate revenue, increase site traffic, and connect with local merchants in their area. Publisher integration can take place in as brief a time as one day. Publishers have the option of offering enhanced listings to clients for an additional fee, allowing advertisers to create profile pages with coupons, videos, photos, and links to their social media sites. Local Corporation charges its publishing partners based on an RPM model, with no licensing fees and no upfront costs.

    • Local display network – leveraging our existing Network

      Local Corporation’s Display Ad Services connects you to a vast community of trusted media sources to deliver a transparent ad network – featuring attractive national advertisers that might not be available through other types of large-scale buys – to your local marketplace. This makes it possible for agencies to reach local audiences on a national scale on behalf of their clients, and for publishers to monetize their ad inventory and optimize revenue.
      For Publishers: With our Display Ad Services, you can now maximize potential revenue by monetizing your ad inventory. Rather than backfilling your unused inventory with house ads, you can earn ongoing revenue by filling that inventory with high quality ads. With Local Corporation’s community of trusted media partners, you can leverage attractive national advertisers and present their ads to shoppers in your local marketplace. Less

    • "Early January we right sized our workforce in order to best position ourselves to achieve two strategic objectives in 2013, growth of our network business and margin expansion of our owned and operated business.

      Coupled with the actions we have already taken, achievement of these two objectives will drive revenue growth and importantly, quickly drive our bottom line to a profit. Our network represents our highest margin revenue business, because nearly all the traffic is organic which means we don’t have to pay for it. There are three areas that will drive continued growth in this business. The first is adding more sites. We have over 1200 sites today, up 200 from the prior quarter. The second is adding more content to those sites and we are rolling out a new product directory as we speak, which is based on our Krillion acquisition of 2011. And we plan to expand our content further throughout the year."

      Source: Transcript of the Conference Call on Seeking Alpha - Read the complete text on this site.

 
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