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Local Corporation Message Board

  • flankenking flankenking Apr 8, 2013 1:58 PM Flag

    But the biggest sensation: Organic Traffic was 46% in Q1/2013

    Organic Traffic and Direct Revenues produce no cost of revenues and this 46% are a Big Progress on the Way to 50/50 in 2013 and an important step to build a more defensible and sustanainable business

    Development of Organic Traffic/Monthly Unique Visitors (MUVs):

    2010: 88 million = 31% of total traffic

    2011: 117 million = 33% of total traffic

    2012: 155 million = 37% of total traffic

    Q1/2013 = 46% (49 million in the first quarter or 196 million in the year by an extrapolation)

    Goal: 50% of total traffic

    SortNewest  |  Oldest  |  Most Replied Expand all replies
    • The jump in Q1/2013 against 2012 is a sensation.

    • And the results:

      IRVINE, Calif.--(BUSINESS WIRE)--

      Local Corporation (LOCM), a leading online local media company, today reported preliminary first quarter 2013 financial results.

      Based on preliminary results, the company reports first quarter revenue of approximately $21.7 million, up 4 percent from the prior quarter. In addition, the company reports positive cash provided by operating activities for the first quarter 2013, one quarter earlier than forecasted.

    • And this is an important step to build a more defensible and sustanainable business to growing organic traffic and organic revenues.

      We have taken decisive cost-cutting measures to return the company to cash flow positive, and expect steady revenue growth and margin improvement throughout 2013. While there are periodic challenges when working in a competitive, dynamic and high growth sector, these challenges often create new opportunities for future growth. We are confident that we are well positioned to capitalize on those opportunities with a powerful platform and an experienced team.”

      • 1 Reply to flankenking
      • flankenking Apr 12, 2013 2:36 PM Flag

        spending only on most important things, CEO Heath is best, deserves more money

        The Local Corporation Retention Program (the “Retention Program”) provides for the payment of a retention bonus to all employees of Local Corporation (the “Company”) and its subsidiaries as of January 16, 2013, including the Company’s currently employed named executive officers (the “NEOs,” as named in the Company’s most recently filed Form 10-K). On January 16, 2013, the Compensation Committee of the Company’s Board of Directors (the “Board”) established the Retention Program to reward employees who continue in service to the Company through January 2, 2014. The Retention Program provides employees with a bonus equal to their threshold semi-annual bonus target as of January 16, 2013.
        The Company’s Named Executive Officers will be eligible to receive a bonus equal to the amounts set forth in the following table:

        Name and Title

        Retention Bonus Potential
        Heath B. Clarke, Chief Executive Officer

        $ 177,847
        Michael A. Sawtell, President and Chief Operating Officer

        $ 91,391
        Kenneth S. Cragun, Chief Financial Officer and Secretary

        $ 65,528

    • About the effects:

      Estimated Proforma Margin Impact (Source: Presentation IV/2012)

      Mix 1
      70% SEM/Third Party advertiser revenue and 30% Organic/Direct Revenue
      Results: Gross Margin = 30% of revenues, Adjusted Net Income = 4% of revenues

      Mix 2
      50% SEM/Third Party advertiser revenue and 50% Organic/Direct Revenue
      Results: Gross Margin = 44% of revenues, Adjusted Net Income = 17% of revenues

    • Remember my last estimate to this aspect - but it seemed, the estimate was too low:

      2013 3:42 AM.

      flankenking•Mar 30, 2013 2:34 PM

      0users liked this postsusers disliked this posts0

      I am sure, that Local Corp will reach in 2013 an organic traffic-quote of about 45%.

      • 1 Reply to flankenking
      • y_o_s_e Apr 8, 2013 3:35 PM Flag

        this estimate was anything but too low flanky

        Reply to From over $7 to $2.50... Wow! Weekly40sma CARNAGE.... by waitingitout00 •May 1, 2012 11:42 AM
        flankenking • May 1, 2012 12:12 PM
        0users liked this postsusers disliked this posts0Reply
        his ownership to 50,600 shares.

        And Flankenking will be happy, too, when the share-price increase to $20 in the next 12 month.

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