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Local Corporation Message Board

  • mytek3806 mytek3806 Apr 29, 2013 11:38 AM Flag

    I NOTICED EVERYONE HAS flankenking ON IGNORE

    VERY SMART

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    • Vanguard increased his ownership 48.96% to now 349,347 shares in Q1/2013:

      Owner Name

      Date

      Shared Held

      Change (Shares)

      Change(%)

      Value(in 1,000s)

      VANGUARD GROUP INC

      03/31/2013

      349,347

      114,826

      48.96

      583 Less

      Vanguard is one of the world's largest investment management companies. Whether you are an individual investor, institution, or financial professional, you can benefit from the size, stability, and experience that Vanguard offer.

    • Local Corporation Reports Preliminary First Quarter 2013 Results
      Company reports positive cash flow from operations one quarter earlier than forecasted

      Press Release: Local Corporation – Wed, Apr 3, 2013 7:30 AM

      IRVINE, Calif.--(BUSINESS WIRE)--

      Local Corporation (LOCM), a leading online local media company, today reported preliminary first quarter 2013 financial results.

      Based on preliminary results, the company reports first quarter revenue of approximately $21.7 million, up 4 percent from the prior quarter. In addition, the company reports positive cash provided by operating activities for the first quarter 2013, one quarter earlier than forecasted.

      • 1 Reply to flankenking
      • “We have had a strong start to the year and our initiatives on expanding margins in Owned & Operated, and on accelerating growth in our Network business have been successful to date,” said Heath Clarke, Local Corporation chairman and CEO. “We are pleased to announce that we are meeting performance milestones related to achieving our full year strategic objectives, and we exceeded our first quarter expectations.”

        In accordance with normal procedures, these preliminary revenue and cash flow results are subject to further review by the company and its auditors, which include the finalization of potentially significant items that could affect these results. The company will provide full first quarter 2013 results and announce its upcoming earnings call in due course.

    • The Strategy of Local Corp

      We believe that we are in the early stages of a large and long-term business opportunity presented by the shift of local marketing budgets from traditional media formats to digital media formats. Our strategy for pursuing this opportunity includes the following key components:

      Add Network websites and expand Network content

      Our Network growth strategy includes: adding new websites; expanding the content and products available to our network partners; growing the user base of our existing products through SEO efforts and content expansion; and improving our overall monetization per visitor through continued page optimization. We believe that expanded distribution increases our value in the local search ecosystem, thereby attracting new advertisers. This, in turn, allows us to compete for expanded distribution, creating what we feel is a virtuous cycle, with strategic defensibility originating from our significant base of traffic on our O&O properties. We further believe that over time, any local search network without an accompanying proprietary traffic source will find it increasingly difficult to compete.

      • 2 Replies to flankenking
      • Deploy new products on the Network

        In 2011, we developed a number of products utilizing the technology acquired from Octane360 which now comprise the core of our SMB ad products. Additionally, we acquired technologies through the Krillion and SMG acquisitions that have allowed for the development of additional products. Many of these products are well suited to deployment throughout our Network creating many new opportunities and channels for stronger and more defensible long term relationship with our Network partners.

        Diversify product offerings

        In 2010 and 2011, we took steps to diversify our revenue sources, while maintaining our focus on local offerings through the acquisition of: Octane360, which serves as the technology platform for many of our SMB ad products, in the third quarter of 2010; Krillion, which provides near-real-time product and inventory information; and SMG in mid-2011. Our development and acquisition efforts also represent a point of differentiation from an increasingly crowded field in online advertising. We believe that a diversity of offerings will differentiate us from certain of our competitors that may offer only one or two of our services, but not the full suite of our product offerings which we believe appeals to our customers and partners alike.

      • Increase organic traffic

        Our O&O growth strategy continues to be focused on increasing organic traffic to our websites, which includes organic and SEO traffic and expanding the monetization of the users we reach today. We believe that adding more content, such as product pricing and inventory information from Krillion, and presenting that content in a useful way to our users, will ultimately drive more organic and SEO traffic over time, both of which are our high margin traffic sources, compared to SEM sourced traffic. We plan to add more content to the website by launching verticals that appeal to our core demographic of soccer moms – for example: shopping; education; and health & wellness. If we are able to increase the amount of type-in and SEO traffic that our flagship-site receives, we may be able to reduce our reliance on lower-margin traffic we acquire from other search engines. Less

        Deploy new products on the Network

        In 2011, we developed a number of products utilizing the technology acquired from Octane360 which now comprise the core of our SMB ad products. Additionally, we acquired technologies through the Krillion and SMG acquisitions that have allowed for the development of additional products. Many of these products are well suited to deployment throughout our Network creating many new opportunities and channels for stronger and more defensible long term relationship with our Network partners.

 
LOCM
0.79+0.04(+4.98%)Jan 28 3:59 PMEST

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