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  • flankenking flankenking Oct 5, 2013 3:12 PM Flag

    Smartphone users do their homework often in advance of local store visits:

    • Overall, 67 percent of smartphone shoppers researched store-based needs more over the past year and one-in-three researched significantly more.
    • One-in-two shoppers research at least 50 percent of the time via smartphone when intending to make a local purchase.
    • 60 percent of shoppers often think of using their smartphones when researching local purchases.
    • 72 percent research online a lot, but often follow-up with a store visit.
    • 67 percent check to see if the store has inventory in a particular product of interest before shopping trips.
    • 59 percent often buy online and pick up in store to avoid online shipping charges.

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