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Local Corporation Message Board

  • flankenking flankenking Oct 11, 2013 7:30 AM Flag

    Local’s Intellectual Property

    Local has 12 U.S. issued patents to its credit with 8 applications pending as well. But the company has intimated to the Street on a regular basis that it believes it has a very strong patent beachhead in the emerging Pay-Per-Call advertising sector. And indeed the company has accumulated a number of key patents in this area. Most recently, on January 22, 2013 the company was awarded another U.S. patent, number 8,359,049, in this critical technology space. This is the company’s fifth patent in this area, and it reflects and validates Local’s intent to lead the e-commerce industry in this exciting promotional sector. The key aspect of this seminal patent is the company’s key claim for a keyword search resulting from wireless messaging communications.

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    • Localized Shopping System of Local Corp basing on thís patent:

      Local Corp Granted U.S. Patent Number 8,032,427 for a System for Providing Localized Shopping Information

      IRVINE, Calif., Oct 17, 2011

      Local Corporation, a leading online local media company, today announced that the company has been awarded patent number 8,032,427 by the U.S. Patent and Trademark Office covering a system for providing localized shopping information.

      Issued on Oct. 4, 2011, the patent describes a system by which consumers are provided with online information for specific products sold by local retailers using location-based information to determine relevance. The patented system also provides for the display of relevant advertising along with the sought-after local shopping information.

      According to BIA/Kelsey, approximately 97 percent of consumers who use the Internet have used it to research goods or services they purchased offline.

      "Consumers are increasingly using mobile devices and apps to research products that are ultimately purchased at brick-and-mortar retailers. As a result of this, we believe that location-based services will play a growing role in connecting retailers with ready-to-buy consumers who are searching for those products," said Heath Clarke, chairman and CEO, Local Corp. "We believe this new patent, acquired as part of our acquisition of Krillion, provides Local Corp with important new intellectual property in this space."

      Acquired by Local Corp in April, 2011, Krillion is a leading location-based product search service that connects online shoppers with products available in stores locally, with current discount, pricing and product information. Krillion's localized shopping data adds local relevance at the product level and enables national campaigns to reach web-influenced local shoppers across the U.S.

    • Local Corp had never could made this deal, if Local's Krillion shopping data platform wouldn't base on an important patent:

      "Local Corp said it will provide location-based product and services listings for Microsoft Corp's Bing search engine. The company said Bing's local product listings search will be powered by Local's Krillion shopping data platform. Krillion provides local shopping information about consumer products from retailers, including in-store availability, comparison pricing, current discounts and images."

    • All Patents of Local Corp

      Owner* Short Title Country Status
      Application/
      Issuance
      Number
      Filing
      Date Inventors

      Searches Assisted by Multi-Level
      Menus
      Issued
      7,062,453
      08/31/2000
      Heath B. Clarke

      Search Selections with Supplier
      Information
      Issued
      7,890,378
      12/14/2005
      Heath B. Clarke

      Rewarding User For Search
      Selections
      Pending
      12/985,277
      01/05/2011
      Heath B. Clarke

      Dynamic adjustment of Telephone
      Listings
      Issued
      7,596,218
      05/30/2003
      William A. Montemer

      Dynamic adjustment of Telephone
      Listings
      Issued
      8,306,208
      08/07/2009
      William A. Montemer

      Dynamic adjustment of Telephone
      Listings
      Pending
      13/669,870
      11/06/2012
      William A. Montemer

      Directory assistance using keywords
      Issued
      7,200,413
      07/30/2003
      William A. Montemer,
      Heath B. Clarke

      Bidding for directory assistance
      Issued
      7,715,857
      03/23/2006
      William A. Montemer,
      Heath B. Clarke

      Bidding for Directory Assistance
      Issued
      8,359,049
      03/25/2010
      William A. Montemer,
      Heath B. Clarke

      Using Rules to Influence Search
      Results
      Pending
      11/302,506
      12/12/2005
      William Bertovich,
      Stephen Ely,
      Heath B. Clarke

      Determining A Search Center
      Pending
      11/302,412
      12/12/2005
      William Bertovich,
      Stephen Ely

      Advertising based on Semantical
      Keywords
      Pending
      11/452,607
      06/13/2006
      Ian Harcourt Niles,
      Heath B. Clarke

      Bulk Web Domain Generation
      Issued
      8,312,125
      03/12/2010
      Adam Rioux

      Bulk Web Domain Generation
      Pending
      3/675,340
      11/13/2012
      Adam Rioux

      Geocoding related Webpages
      Issued
      7,231,405
      01/10/2005
      Sam Xia

      Indexing Found Geocodes with
      Webpages
      Issued
      7,822,705
      06/11/2007
      Sam Xia

      Indexing Found Geocodes with
      Webpages
      Issued
      8,176,082
      09/22/2010
      Sam Xia

      Search Engine Indexing Techniques
      Pending
      13/438,339
      04/03/2012
      Sam Xia

      Provision Of Localized Shopping
      Based On Geocodes
      Issued
      8,032,427
      04/03/2007
      Roger Spreen

      System for Providing Localized
      Shopping Information
      Pending
      13/238,489
      09/21/201 Less

      • 1 Reply to flankenking
      • y_o_s_e@ymail.com y_o_s_e Oct 11, 2013 10:32 AM Flag

        Let's see how much value these patents have added to LOCM

        Closing
        Date Price Loss
        8/31/2000 Pre-IPO
        12/14/2005 $5.81 ($3.91)
        1/5/2011 $6.88 ($4.98)
        5/30/2003 Pre-IPO
        8/7/2009 $4.25 ($2.35)
        11/6/2012 $2.64 ($0.74)
        7/30/2003 Pre-IPO
        3/23/2006 $3.84 ($1.94)
        3/25/2010 $6.26 ($4.36)
        12/12/2005 $6.27 ($4.37)
        12/12/2005 $6.27 ($4.37)
        6/13/2006 $4.00 ($2.10)
        3/12/2010 $5.90 ($4.00)
        1/10/2005 $14.63 ($12.73)
        6/11/2007 $4.44 ($2.54)
        9/22/2010 $4.07 ($2.17)
        4/3/2012 $2.39 ($0.49)
        4/3/2007 $4.84 ($2.94)

    • And they have 50 cents in the bank to enforce them..

      Sentiment: Strong Sell

    • Everything begins with a wireless mobile transmission. The company also has certain claims related to Interactive Voice Response (IVR) related to some of the voice recognition features offered by the major handset players in the market, including Apple and Samsung. The company could conceivably receive royalties from each handset sale offering this type of attribute based on mutual negotiations or perhaps through a judgment from the court as the company enforces its IP position.

      The application market for Pay-Per-Call advertising is one of the fastest-growing techniques in the promotional industry today. The advent and proliferation of mobile smartphones has enabled shoppers to find information on a mobile basis and act on it expediently right during the shopping experience whether in malls, stores or city districts. PPCall is much more effective than Cost-Per-Click advertising since people are more disposed to buy when they take the time to call a sponsored phone number for more information or for order placement. Merchants are willing to pay more to mobile operators and online e-commerce sites (such as Local) when prospects utilize the Click-To-Call feature in a representative ad.

      Read more by Merriman Capital

 
LOCM
0.0920.000(0.00%)Jul 2 3:59 PMEDT