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Local Corporation Message Board

  • fankenkoenig fankenkoenig Nov 9, 2013 3:47 AM Flag

    Fortunately that transition is well underway

    "But things are changing in our space due to the explosion of smartphone usage in the U.S. Industry experts project that within a few years, 80% of local searches will be done on a mobile device. That means our company has to become a mobile business. Fortunately that transition is well underway."

    Read the complete text of the Transcript of the Conference Call direct by Seeking Alpha

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    • A decade ago, we filed a series of patents related to mobile pay-per-call advertising which is subsequently issued. Pay-per-call is an ad model that we think will be instrumental in monetizing local consumers on mobile devices. In fact Borrell Associates project that pay-per-call ad revenues will grow to $8 billion per year by 2018.

      We believe our patents are seminal in this space and that our licensing opportunities are very material. We’ve also just started monetizing our own traffic with pay-per-call advertising and we expect to generate $2 million to $3 million in mobile pay-per-call ad revenues in 2014.

    • CEO Heath on the last Conference Call:

      "I think mobile is – it’s a very high growth. I think the industry is starting to figure out little bit better about how to monetize. We have had some big leaps forward in mobile monetization since the beginning of the year, we’ve implemented the mobile framework.

      So for us, it’s actually been goodness and it’s gone a while west in mobile and we still figuring a bunch of things out but as an industry. But I think that’s the biggest change that will occur or will continue to occur in 2014, 2015 and certainly we are working all hands on deck for that."

      RI think mobile is – it’s a very high growth. I think the industry is starting to figure out little bit better about how to monetize. We have had some big leaps forward in mobile monetization since the beginning of the year, we’ve implemented the mobile framework.

      So for us, it’s actually been goodness and it’s gone a while west in mobile and we still figuring a bunch of things out but as an industry. But I think that’s the biggest change that will occur or will continue to occur in 2014, 2015 and certainly we are working all hands on deck for that."

      Read the complete transcirpt of the Conference Call direct on Seeking Alpha.

      • 3 Replies to fankenkoenig
      • "Local Corporation claims are eight times higher through their network than the industry standard."

      • The message: "So for us, it’s actually been goodness and it’s gone a while west in mobile and we still figuring a bunch of things out but as an industry. But I think that’s the biggest change that will occur or will continue to occur in 2014, 2015 and certainly we are working all hands on deck for that."

      • Hyperlocalized ads with Local Corporation: But advertisers know mobile now and they're finally ready to do local.

        Friday, November 08, 2013 (Allvoices)

        One ad network on the ad:tech New York expo floor is making an impression with advertisers thanks to its focus on local. With Groupon and retailer coupons on the decline, advertisers are looking for a way to reach regional audiences that doesn't rely on location-based targeting alone. Advertisers also need to incorporate images, text, video and sound across all platforms.

        Local Corporation's strategy is holistic. With display ads on local newspapers and local business registers as well as pre-roll ads and mobile banners, Local Corporation can ensure that people in the right areas are seeing the right ads–and people outside of those areas don't. This optimization should improve click-thru rates, which Local Corporation claims are eight times higher through their network than the industry standard. With 3 billion impressions and 2 1/2 page views per visit on average with 50 million monthly page views in total, that's a lot of clicks. Local Corporation isn't the only company riding the waves of the regional ad market. Pandora has most famously and successfully approached regional advertisers with a new digital ad unit that can do some of the heavy lifting of old media–and radio advertisers are listening. Likewise, Google has finally begun to monetize its Maps product in a serious way, although the company's previous attempts at regional marketing have fallen flat to say the least. Still, advertisers are interested in the opportunity that location-based targeted ads on Google Maps can provide. Local advertising is difficult to scale, so it hasn't been a low-hanging fruit in the first stages of mobile media monetization. But advertisers know mobile now and they're finally ready to do local.

 
LOCM
1.87-0.03(-1.58%)Apr 22 4:00 PMEDT

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