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Local Corporation Message Board

  • fankenkoenig fankenkoenig Nov 25, 2013 7:44 AM Flag

    New YP Study: 61% Permit Mobile Apps to Access Their Current Location

    New YP Study: 61% Permit Mobile Apps to Access Their Current Location

    Atlanta | August 8, 2013

    A new study: "Engaging Connected Consumers - Strategies for Local Businesses, Brands, and Retailers," released today by YP, North America's largest local search, media and advertising company, explores consumers" use of an expanding number of channels to connect with businesses - largely fueled by mobile. Among consumers surveyed, nine out of 10 "almost always" have their mobile devices with them and 61 percent permit mobile apps to access their "current location" at least some of the time. The report sheds light on how the mobile, social and digital revolutions are reshaping consumers" lifestyles and, in the process, creating new opportunities and challenges for businesses looking to engage customers.

    "The adoption of mobile devices is creating a great opportunity for merchants to connect with consumers in new and meaningful ways," said Darren Clark, CTO at YP. "From a marketing perspective, mobile solutions are becoming richer in terms of features and overall user experience, allowing business to have value-add interactions with their customers at any time, on any device. Mobile adds an entirely new dimension to how small businesses can attract and retain customers."

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    • Local Corp. bills itself as the “No. 2” player in the online directory marketplace.

      • 2 Replies to fankenkoenig
      • Monetization is a big challenge in mobile, and we believe pay per call is a natural solution
        We have five pay per call patents.
        » First one filed in 2002

        CORPORATE OVERVIEW | 4Q2013

        Pay-Per-Call Ad Spending Projected to Reach $8.1 Billion by 2018

        IRVINE, Calif.--(BUSINESS WIRE)--Nov. 21, 2013-- Local Corporation (NASDAQ:LOCM), a leading online local media company, today announced that it partnered with Borrell Associates on a forecast of the online pay-per-call advertising market.

        The research, which was commissioned by Local Corporation and conducted by Borrell Associates, estimates that online pay-per-call ad spending will grow from $1.7 billion in 2013 to $8.1 billion by 2018. The forecast also estimates that use of pay-per-call advertising among U.S. businesses that market online is projected to more than double by 2018.

        Local Corporation has been issued five patents related to pay-per-call advertising solutions, including U.S. patent number 8,359,049, which is directed to various aspects of mobile, pay-per-call directory assistance and advertising systems and/or methods.

        "Industry experts are projecting that within five years, 80 percent of local searches will be done on a mobile device1. We believe the pay-per-call mobile lead generation ad model will be instrumental in monetizing these local consumers on mobile devices," said Heath Clarke, Local Corporation chairman and CEO.

        "This new research validates the investments we've made in building our intellectual property portfolio over the past decade," added Clarke. "With five key patents in the mobile pay-per-call space, we feel we're uniquely positioned to generate royalty revenues from the growing pay-per-call market."

      • Mobile Shopping Research Jumps To 73%, Purchases Follow

        Thursday, October 03, 2013 (Media Post)
        by Laurie Sullivan, Sep 30, 2013, 7:46 PM

        Mobile devices are turning into time-saving search tools. In fact, 56% said they like the ability to search and sort quickly, 49% can easily find and assess return policies, and 49% locate ratings and reviews, according to the study. It's one thing to research whether CVS carries L'Oreal, and another to determine which 42-inch TV to buy.

        Product shopping research via smartphone rose from 34% in 2012 to 73% in 2013, per the Local study conducted by the e-tailing group. It explores shopping trends and dependence on resources. It also analyzes the role of smartphones for consumers, and provides insights on how marketers can drive sales, as consumers make purchase decisions about buying from local companies and nearby stores.

        Supporting the trend, Local will release by the end of this year an iOS 7 shopping app powered by Krillion data, said Michael Sawtell, president and COO of Local, the parent company. The app will "ping" consumers based on pre-programmed discount alerts for local stores such as when the Bosch dishwasher goes on sale at a local retailer. Voice technology to pull the data will follow.

        The Krillion database will power searches on apps, engines and platforms similar to the deal Local inked with Bing in September. The two companies announced a deal to access serve up Krillion's shopping data in search queries, real-time information from about 75,000 retail stores, more than 3,000 shopping categories, and 23,000 consumer brands that represent millions of localized products. It aggregates data through a range of APIs for online and mobile channels.

 
LOCM
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