The More "Profitable" Network Publishing & Advertising Business
"As we mentioned above Local Corp. has established strong relationships with regional publishing companies across the county, such as the Boston Herald, the Washington Post, the Pittsburgh Post-Gazette, and many others.
The company arranges to link its proprietary search engine into these publishers online web pages in order to respond to customers who surf the site in search of local information, events, activities and shopping. These searches are almost always of a local nature and the people are favorably disposed to act on the information they receive. As such the local advertisers are much more willing to pay more for "click thrus" from these prospects."