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Local Corporation Message Board

  • fankenguru fankenguru Nov 26, 2013 7:13 PM Flag

    Supporting the trend, Local will release by the end of this year an iOS 7 shopping app powered by Krillion data, said Michael Sawtell, president and COO of Local, the parent company

    Mobile Shopping Research Jumps To 73%, Purchases Follow

    Thursday, October 03, 2013 (Media Post)

    by Laurie Sullivan, Sep 30, 2013, 7:46 PM

    Mobile devices are turning into time-saving search tools. In fact, 56% said they like the ability to search and sort quickly, 49% can easily find and assess return policies, and 49% locate ratings and reviews, according to the study. It's one thing to research whether CVS carries L'Oreal, and another to determine which 42-inch TV to buy.

    Product shopping research via smartphone rose from 34% in 2012 to 73% in 2013, per the Local study conducted by the e-tailing group. It explores shopping trends and dependence on resources. It also analyzes the role of smartphones for consumers, and provides insights on how marketers can drive sales, as consumers make purchase decisions about buying from local companies and nearby stores.

    Supporting the trend, Local will release by the end of this year an iOS 7 shopping app powered by Krillion data, said Michael Sawtell, president and COO of Local, the parent company. The app will "ping" consumers based on pre-programmed discount alerts for local stores such as when the Bosch dishwasher goes on sale at a local retailer. Voice technology to pull the data will follow. L

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    • Local Corp is Master of Relevance in Mobile Shopping - And that’s the key: it has to be a relevant deal

      During all stages of the Mobile Shopping Life Cycle, consumers have the ability to tap into their mobile phones to find products and check pricing and availability based on where they are at the moment.

      This is where those ping alert type apps come in, such as when a consumer is driving or walking by a store they receive an alert of relevance.

      And that’s the key: it has to be a relevant deal.

    • Excellent: "Voice technology to pull the data will follow."

 
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