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Local Corporation Message Board

  • fankenguru fankenguru Dec 1, 2013 3:59 PM Flag

    Another important step of Local Corp

    Local Corporation Launches Pre-Roll Video Network

    Drives Reach for Advertisers and Ad Revenue for Publishers

    IRVINE, Calif.--(BUSINESS WIRE)--Nov. 6, 2013-- Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced the launch of its new pre-roll video network for advertisers and publishers.

    The company's new pre-roll video network provides advertisers with additional reach and exposure for their brands through distribution of customized pre-roll ads through a network of industry-leading video content publishers and sites.

    The growing pre-roll network distributes relevant and targeted pre-roll video content from hundreds of advertisers to consumers through over 350 top sites, including Local Corp.'s flagship-site. The network provides advertisers with impression-level targeted buying, brand-safe inventory access and advanced audience personalization capabilities.

    "Our new pre-roll video ad network represents yet another way that we are connecting advertisers and brand marketers with targeted consumers through relevant advertising," said Michael Sawtell, Local Corporation president and COO. "The relationships we've built over the years with top advertising and publishing partners allow us to leverage targeted video advertising to reach relevant consumer audiences at scale to drive incremental revenue."

    The company will be showcasing its new pre-roll video network this week at ad:tech New York in booth #1117.

    Estimates from eMarketer indicate that US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.

0.69-0.0300(-4.17%)Feb 26 4:00 PMEST

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