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Local Corporation Message Board

  • fankenguru fankenguru Mar 25, 2014 7:27 PM Flag

    Krillion is e Juwel

    Companies like Goodzer, Retailigence, and Krillion (owned by Local Corp), who work to catalogue the inventories of thousands of stores, could open their databases to consumer-oriented services that would allow for broad-based local comparison shopping, flexible delivery and pickup services, and powerful real-time search

    It will be especially interesting to see applications for contextual technology that have not yet been thought up. Retailers have long hoped for indoor and location-based services to provide closer and more immediate contact with consumers, but if these services offer nothing more than in-store coupons and the like, they will hardly excite enough attention to win broad adoption. A company like Foursquare, with its game-like architecture, urban focus, and young demographic, seems especially well positioned to make use of iBeacon and other granular location platforms in innovative ways. Companies like Goodzer, Retailigence, and Krillion (owned by Local Corp), who work to catalogue the inventories of thousands of stores, could open their databases to consumer-oriented services that would allow for broad-based local comparison shopping, flexible delivery and pickup services, and powerful real-time search. It will not be surprising to see data-driven technologies like these becoming part of our everyday lives within two to three years.

    Damian Rollison is vice president of product and technology at Universal Business Listing, a company dedicated to promoting online visibility for local businesses. He holds degrees from University of California, Berkeley and the University of Virginia, where he worked at the Institute for Advanced Technology in the Humanities. He can be reached via Twitter. Jetzt am B├Ârsenspiel teilnehmen!
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