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Local Corporation Message Board

  • fankenguru fankenguru Mar 30, 2014 10:14 AM Flag

    Facts to Local Corp

    Growing base of consumers and partners
    • 27 million consumers/month
    • 1,600 network sites

    Positioned to be leader in mobile
    • Mobile traffic up 24% Y/Y
    • Expanding mobile search landscape

    Multiple avenues to value
    • Display/pay-per-click/... ads
    • Leverage Krillion data technology
    • IP monetization

    Improving financial performance
    • 4 consecutive quarters of revenue and
    Adjusted EBIDTA growth
    • Positive cash flow from operating
    activities in 2013

    Our local shopping data is growing daily!

    ~120,000
    retail store locations

    Over 4,300
    consumer shopping categories

    Nearly 3 Million
    localized products

    Average HH Income of Visitors = $100,212

    67% of Visitors are College Educated and 75% Own a Home

    Monthly Page Views: Approx. 50 million

    Page Views Visit: 2.5 views average

    Click Through Rate: Up to 8x more than industry standard

    50 million ad impressions served daily

    Additional facts to the market of Local Corp:

    Mobile-influenced in-store sales greater than online: Addressable market is 5x greater than everything sold online today

    Web-influenced retail sales forecast: Over the next three years mobile-influenced stroresales are projected to reach 689 billion.

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    • Some additional extraordinary facts

      In the last six quarters, Network revenue has grown to more than the 3-fold
      $ in Millions Q3-12 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13
      Network Revenue $5.0 $7.6 $8.3 $11.6 $14.5 $16.1
      (Source: Last 8K-Report to the SEC)

      Important too:
      - 209% CAGR Mobile Traffic over the past five years
      - Mobile traffic represents 39% of total overall traffic

      "Let me now turn to cash and liquidity. We had another quarter of positive cash flow. The company’s cash balance was $5.1 million as of the end of the fourth quarter up from $4.8 million at the end of the third quarter. Our core business is generating positive cash flow. We’re investing the returns from our core business into new initiatives. We have several new opportunities ahead in 2014 including the expansion of our Local’s Krillion shopping platform and new mobile advertising solutions."
      (Source: Read the complete transcript of the last Conference Call direct on Seeking Alpha)

    • Guidance for revenues in 2014 are 105 million - that are only 0.4-times-revenues by the idiotic low market-cap of today.

    • Local Corp in 10-K about the strategy (Part 1)

      We believe that we are at the forefront of a large and long-term business opportunity presented by the shift of local marketing budgets from traditional media formats to digital media formats and to mobile. Our strategy for pursuing this opportunity includes the following key components:

      • Increase growth drivers. Key to driving our growth is: the expansion of both our reach (the number of MUVs we serve) and the monetization of that reach (how much ad revenue we generate from those users) across desktop and mobile.

      • Increase organic traffic. Our O&O growth strategy continues to be focused on increasing organic traffic to our websites, which includes organic and SEO traffic and expanding the monetization of the users we reach today. We believe that adding more content, such as product pricing and inventory information from Krillion, and presenting that content in a useful way to our users, will ultimately drive more organic and SEO traffic over time, both of which are our high margin traffic sources, compared to SEM sourced traffic. We plan to add more content to the website by launching verticals that appeal to our core demographic – for example: shopping; education; and health & wellness. If we are able to increase the amount of type-in and SEO traffic that our Flagship-website receives, we may be able to reduce our reliance on lower-margin traffic we acquire from other search engines

      • 2 Replies to fankenguru
      • Local Corp in 10-K about the strategy (Part 2)

        • Diversify product offerings and revenue sources. Over the last few years, we have taken steps to diversify our revenue sources, while maintaining our focus on local offerings through various acquisitions and initiatives, including the acquisition of Krillion in 2011, which provides local shopping data, such as location-based product data and in-stock availability. We also recently launched several new initiatives and ad formats, including our pre-roll video ad network and our pay-per-call ad network in our efforts to diversify our offerings and revenue sources. Our development and acquisition efforts also represent a point of differentiation from an increasingly crowded field in online advertising. We believe that a diversity of offerings will differentiate us from certain of our competitors that may offer only one or two of our services, but not the full suite of our product offerings which we believe appeals to our customers and partners alike. Less

        • Add new targeted brands, products and services. We also expect to add new brands, products and services to our O&O business unit over time. Additionally, we anticipate that much of the content we develop or acquire for our own O&O properties may also be useful to enhance the
        product and content offerings we make to our Network partners. In December 2012, we announced the launch of certain vertical sites that focus on lead generation opportunities and expand our monetization methods and in January 2013, we announced the launch of the United Kingdom (“UK”) version of our flagship-site to expand the geographic footprint of our offering

      • Local Corp in 10-K about the strategy (Part 3)

        • Add new targeted brands, products and services. We also expect to add new brands, products and services to our O&O business unit over time. Additionally, we anticipate that much of the content we develop or acquire for our own O&O properties may also be useful to enhance the
        product and content offerings we make to our Network partners. In December 2012, we announced the launch of certain vertical sites that focus on lead generation opportunities and expand our monetization methods and in January 2013, we announced the launch of the United Kingdom (“UK”) version of our flagship-site to expand the geographic footprint of our offering. Less

        • Add Network websites and expand Network content. Our Network growth strategy includes: adding new websites; expanding the content and products available to our Network partners; growing the user base of our existing products through SEO efforts and content expansion; and
        improving our overall monetization per visitor through continued page optimization. We believe that expanded distribution increases our value in the local search ecosystem, thereby attracting new advertisers. This, in turn, allows us to compete for expanded distribution, creating what we feel is a virtuous cycle, with strategic defensibility originating from our significant base of traffic on our O&O properties. Less

        • Deploy new products on the Network. We continue to develop new products for our Network partners with the intention of driving additional revenue and creating many new opportunities and channels with the intention of building a stronger and more defensible long term relationship with our Network partners.

    • Intellectual Property of Local Corp
      Our success and ability to compete are substantially dependent upon our internally developed technology and data resources. We seek to protect our intellectual property through existing laws and regulations, as well as through contractual restrictions. We rely on trademark, patent and copyright law, trade secret protection and confidentiality and license agreements with our employees, customers, partners and others to protect our intellectual property.

      We own the registered trademarks for “Local.xxx,” “Krillion,” “Keyword DNA,” “Local Promote,” “Local Connect” and “Pay Per Connect,” among others, in the United States. We may claim trademark rights in, and apply for registrations in the United States for a number of other marks.

      We have been issued twelve patents by the United States Patent and Trademark Office:

      • Methods and Systems for a Dynamic Networked Commerce Architecture which was issued on June 13, 2006, and the expiration date of which as determined based on patent term adjustment as calculated by the U.S. Patent and Trademark Office (“USPTO”) is February 26, 2023;

      • Methods and Systems for Enhanced Directory Assistance Using Wireless Messaging Protocols which was issued on April 3, 2007, and the expiration date of which as determined based on patent term adjustment as calculated by the USPTO is May 25, 2024;

      • Methods and Apparatus of Indexing Web Pages of a Web Site for Geographical Searching Based on User Location which was issued on June 12, 2007, the expiration date of which as determined based on patent term adjustment as calculated by the USPTO is May 3, 2025;

      • Methods and Systems for Enhanced Directory Assistance Services in a Telecommunications Network, which was issued on September 29, 2009, and the expiration date of which as determined based on patent term adjustment as calculated by the USPTO is January 3, 2026;

      • 1 Reply to fankenguru
      • Intellectual Property of Local Corp (Part 2)

        • Methods and Systems for Enhanced Directory Assistance Using Wireless Messaging Protocols, which was issued on May 11, 2010, and the expiration date of which as determined based on patent term adjustment as calculated by the USPTO is July 30, 2023;

        • Methods and Apparatus Providing Local Search Engine, which was issued on October 26, 2010, and the expiration date of which as determined based on patent term adjustment as calculated by the USPTO is January 25, 2026;

        • System and Method for Generating a Search Query Using a Category Menu, which was issued on February 15, 2011, and the expiration date of which as determined based on patent term adjustment as calculated by the USPTO is December 4, 2023;

        • System for Providing Localized Shopping Information, which was issued on October 4, 2011, and the expiration date of which as determined based on a patent term adjustment as calculated by the USPTO is June 11, 2027;

        • Search Engine and Indexing Techniques, which was issued on May 8, 2012, and the expiration date of which as determined based on a patent term adjustment as calculated by the USPTO is September 22, 2030;

        • Enhanced Directory Assistance Services in a Telecommunications Network, which was issued on November 6, 2012, and the expiration date of which as determined based on a patent term adjustment as calculated by the USPTO is July 8, 2023;

        • System and Method for Bulk Web Domain Generation and Management, which was issued on November 13, 2012, and the expiration date of which as determined based on a patent term adjustment as calculated by the USPTO is March 12, 2030

        • Methods and Systems for Enhanced Directory Assistance Using Wireless Messaging Protocols, which was issued on January 22, 2013, and the expiration date of which was determined based on a patent term adjustment as calculated by the USPTO is April 5, 2027.

 
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