.Local Corp now featuring two important new products: nFuse for retailers and nStore for manufacturers
Powering the future of local shopping
Our Krillion™ technology provides cross-channel shoppers with instant intelligence to help them quickly find, compare, and buy products locally. Krillion creates new opportunities for retail marketers to convert more searches into sales.
Version for Retailers: Increase visibility and reach more local shoppers.
Now you can promote your products across a vast network of high-quality, location-based publishers and partners by including your national and local store assortment in the Krillion® localization engine
Make your ads more than an introduction.
Better engage with mobile shoppers to drive them in-store with nFuse ™, our new dynamic mobile ad solution that retrieves up-to-the minute local store information, product, pricing, and availability information.
Dynamic data elements available through nFuse include: time-zone adjusted store hour messaging, maps, image galleries for promoted categories, updated sale pricing, and an opt-in add to calendar feature for future sale reminders, plus many more.
Our Solution Features:
• Up-To-The-Minute Accuracy
• High User Engagement
• Flexible API for Easy Integration
Version for Manufacturers: Drive online visitors to purchase your products online or offline.
Provide online and on-the-go shoppers with a seamless shopping experience that makes it easy for them to buy your products anywhere they are sold, nearby or online.
Consumers found you online. Now drive them in-store.
Management must not think too highly of these new products because LOCM's forecast shows little/no growth the rest of the year ($107 million at the high end less $26.2 in Q1 leaves $80.8 the rest of the year which averages out to $26.9 million a quarter).
Fred Thiel, CEO of Local Corp in the last Conference Call: "We’re working to integrate mobile into everything we do. All of our new initiatives and products are built to deliver across all devices and channels. Similar to others across the industry, mobile continues to monetize at lower rates, but we are continuously optimizing and testing ad units and content to betwter understand consumer behavior and engagement."
Source: Read the complete transcript of the last Conference Call direct on Seeking Alpha