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Local Corporation Message Board

  • stannguru stannguru Sep 2, 2014 12:01 PM Flag

    Excellent for Local Corp: “More and more, with retailers like Wal-Mart and Target, the brick-and-mortar location is becoming a localized distribution center.”

    eMarketer: So when consumers search on mobile, what’s the retailer’s goal? Is it to get consumers to buy something online, to get them into the store, or show them an mcommerce ad, perhaps?

    CEO Thiel from Local Corp: Most of the top 100 retailers have omnichannel programs in place, with sophisticated and well-developed ecommerce sites and brick-and-mortar stores.

    More and more, with retailers like Wal-Mart and Target, the brick-and-mortar location is becoming a localized distribution center. It doesn’t matter if you’re buying online, picking up in-store, having something delivered in a store or ordering it online for home delivery. Retailers just don’t care. What they care about is that the purchase is made, and they’re setting up their systems so that omnichannel becomes the core mantra.

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LOCM
1.04-0.1100(-9.57%)Dec 26 3:56 PMEST

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