In my case, it would be called averaging up. However, if you liked it higher, you have to love it here. Keep in mind that this thing bounces around like crazy, so I'd suggest using limit orders no matter what you do. I buy on 2 point dips and sell on 4 point jumps with stocks like these. I always have both buy and sell orders in on the same stock. When the position is eliminated, I try to buy back 4 points below my last sale. I have an advantage, though, because I don't pay any commission; just transfer taxes. I love it when a stock stays within a trading range. Just as long as it jumps around a lot I'm happy.