The foreigns have been fighting like crazy to get into the SUV and personal truck market for years. Toyota was probably selling more large SUV's than Ford was (thats a guess, I did not check the numbers ). Go by a Toyota dealer and count the Tundras, Land Cruisers,FJ Cruisers, etc. What was Toyota thinking with that FJ ? Not only is it one of the biggest gas pigs on the road, it requires high test !