Who paid the biggest bribe in November to sell their Full sized Pickup?
- Chrysler Ram $4,748 to sell 24,337 vehicles
- GMCSierra $4,226.(11,726 vehicles)
- GM Silverado $3,988 (30,674 vehicles)
- Ford F-Series $3,294 (56,299 vehicles)
Even if you combine Sierra and Silverado sales ($3989 for 42,400 vehicles), Ford put $695 less money on the hood and still sold almost 14,000 more trucks than GM. I also read that GM has a blotted inventory of 2012 units on dealer lots representing about double the desired 60 day inventory. Further discount sales at GM are likely!
Good thread. Those selling fewer trucks (engines not as good? bad color selection? or..) had to mark them down more.
It's not good for GM's bottom line if they do too much of that, so we can assume it's for a short time only, I think.
QUESTIONS--Ford is letting GM have the old US niche once occupied by the Ford Ranger? (Ford no longer makes the Ranger for the US, partly due to less need here since people can get such good mpg with Ford's bigger trucks now?) GM might shift production to the smaller, Ranger-size category if Ford trucks are winning too much of the larger pick-up biz?
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From: Automotive News on 12/10/2012
On Friday (12/7/2012), GM launched a program that gives dealers the option to add as much as $2,000 in customer cash on 2012 and 2013 Chevrolet Silverados and GMC Sierras. That's atop the $1,000 in bonus cash GM already was offering on the trucks.
Some dealers plan to deploy the fresh incentives to put some eye-popping numbers in their ads. Green said her store is planning to advertise Silverado pickups at up to $11,000 off sticker price this month,