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  • westervilleskid westervilleskid Feb 8, 2013 4:38 PM Flag

    Viewers Continue To Flee Fox News As Ratings Drop For A Second Straight Year

    ATLANTA (AP)- According to the Pew Research Center's Project for Excellence in Journalism's,The State of the News Media 2012 report, viewership for all cable news was up 17 percent in daytime viewers and 12 percent in primetime viewing.

    While CNN and MSNBC both saw ratings grow in 2012, Fox News saw their ratings drop by another 11 percent for the second straight year and the biggest percent leading up to the 2012 presidential election.

    According to the research CNN saw their ratings rise by 16 percent. MSNBC saw their rating improve by 8 percent for their prime time programing.

    Fox news continues to lose viewers, but remains highly profitable at this time. How can they remain profitable seems to be the biggest question as they lose viewers, but according to the data it's because Fox News demands the highest licensing fee from carriers in all of cable news. All Fox subscribers pay an additional seventy eight cents per month on their cable bills to have carried on their system. That was an 11 percent increase to their cable bills in 2012 and the main reason why Fox can lose viewers and still set a record for profits.

    According to the research, even if you never watch Fox News, as long as it is carried by your cable or satellite syatem, you are still adding to Rupert Murdoch's fortune. If people really want to stop Fox News, they need to be asking Congress to pass a la cart legislation that will allow viewers to pick and choose programs that they want to pay for instead of being forced to subsidize channels that they never wish to view.

    According to Mitchell Grimes, there are three things warning signs on the road ahead for Fox News. It is extremely likely that Fox News will continue to lose viewers in the future because they have the oldest audience on television. The average age of todays Fox News viewer is 65-years-old. The younger viewers of cable news aren't replacing the older viewers that the network continues to loose on a yearly basis, which translates to the fact that if things stay the same as they are, the network is fighting battle against father time.

    The internet is also posing one of the biggest threats to Fox New's bottom line as the younger generation watches their news in real time without all the rhetoric.

    A 2012 study by Credit Suisse, found that the biggest dilemma facing Fox News is a huge problem that they created for themselves. After years of moving to the hard right and making inflammatory rhetoric a staple of their programming they have pushed viewers away, especially leading up to the November elections. It now appears Fox News is trying to push itself back to the middle, but many are saying that it is too little and too late for that now. The major problem for that is that the core part of the network's audience still resides on the far right.

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