COLOGNE, Germany – Ford of Europe outperformed the industry in June as new products and commercial vehicles helped improve sales in a down market and significantly increase market share.
While year-over-year industry sales declined 6.5 per cent in June, Ford sales increased by 6.4 per cent – to 106,500 vehicles – in its 19 traditional European markets. As a result, Ford posted increases in total market share, passenger car retail share and commercial vehicle share.
“June was a very solid month for Ford in Europe, not just from a pure sales results perspective, but also the marked improvement in retail market share,” said Stephen Odell, chairman and CEO, Ford of Europe, Middle East and Africa. “Our European transformation plan – accelerating product introductions, strengthening the brand and improving cost efficiency – is gaining traction month-by-month.”
This helped to strengthen Ford’s position as the No. 2 best-selling brand in Europe.
Ford passenger car retail market share in the five largest Western European markets (the U.K.,Germany, France, Italy and Spain) was 8.4 per cent for both June and the first half of the year,up 2.2 and 1.1 ppts, respectively. This was Ford’s best result for June and the first six months of the year since Ford started tracking retail share in 2010. (Retail sales figures represent private purchases by individuals as opposed to fleet sales, daily rental and dealer registrations.)For the year 2012, Ford experienced an increase with cars up 5%, utilities up 7%, and trucks up 2%. The company experienced the strongest December since 2006 with total company sales up 2%.
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