Nope. Volume too high. Big guys are involved here. I think they are just assigning a higher multiple to the stock price. Probably because of macro economic issues. With limited shares outstanding, the price can really move when they do. The company has also been almost violently buying back shares so the base is lower. In summary: Boom!. Could drop back though prior to or after earnings. Not buying any more until I get a good feel for a "base." Party on.
theory: new store opening in san jose clued the few people still making money in silly valley and they're spreading the clue around; it hit critical mass late last week and started a local rush on the stock; with the small float and volume, even a one-town boom is enough to cause a pop; and since it's genuine appreciation for the product and the concept the price won't fade when the volume does.
other theory: rising since mid-july, rising faster since early september; using a high beta and stories of expansion to leverage a general rise in the market over the same time.
third theory: mercury is in retrograde; the owls are not what they seem.
No doubt you're right about traders and Dave. Yet, here we are, another up day (2.6% to 9.00) in a pretty nervous market. The apparent opening trade at 8.17 probably says something about how thin Dave trades and should frighten away any buyer with a short time horizon.