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  • flipwilson728 flipwilson728 Feb 12, 2013 11:26 AM Flag

    This could help NTE with Igzo Displays

    Apple CEO slams OLED displays, calls them 'awful'

    Apple's CEO says you can't trust the color accuracy for OLED displays, and touts the Retina Display as a superior experience.

    by Roger Cheng , CNET
    February 12, 2013 8:04 AM PST

    Apple CEO Tim Cook is definitely not a fan of OLED displays.

    Cook, speaking at an investor conference hosted by Goldman Sachs today, called OLED (organic light-emitting diode) displays' color saturation "awful."

    "If you ever buy anything online and really want to know what he color is, as many people do, you should really think twice before you depend on the color from a OLED display," Cook said.

    Conversely, Cook called the Retina Display a superior experience, noting that it is twice as bright.

    That's a shot at mobile devices that tend to use OLED displays, including Samsung Electronics' successful flagship Galaxy S III smartphone.

    Cook brought up the brightness and experience of the display when addressing a question about whether Apple would create an iPhone with a larger display. Cook wouldn't comment on the company's plans for the future, but he criticized the focus on size and specifications as something companies do when they can't "create an amazing experience."

    In the PC industry, for example, companies tend to compete largely on specifications and price, he said, suggesting that Apple doesn't want to get into that kind of fight. He noted that most consumers don't know -- or don't care -- how fast the processor is on their mobile device or PC, and said it doesn't matter as long as the experience is great.

    "What Apple does is sweat every little detail," he said. "We want the best display, and I think we got it."


    Sentiment: Strong Buy

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    • Right now OLED only comes from Samsung in any real quantity. First, Samsung is Apple's biggest rival, and second, Apple prefers to have multiple suppliers to prevent bottlenecks. There are some other display makers working on OLED, but most don't have good yields, price, volume, and technology.

      OLED has some advantages like vivid colors, thin displays, high contrast, and reasonably low power usage, but it has a number of disadvantages too. (yield, price, resolution, not great power usage in some circumstances, poor color realism) IGZO has many advantages as far as I know, and no disadvantages as far as I know, other than not being available from many sources. Mr. Koo verified on the last call that NTE was working on IGZO right now, and that it's with Sharp. There's a good chance it's with Apple. The question is, what size(s) of display?

      Sentiment: Strong Buy