Google and ON2 WERE, in Proxy, "predicting" ON2 will "get" $3 million Licensing fee from JUST one of the ON2's "customer in year 2013 or 2014 BUT they do NOT provide any information about what DID HAPPEN after Bill Joll's comments about VP8 and BIG customer in one of 2007/CC meetings.
Mobile Ad Revenues To Top $4 Billion In 2015, Mostly From Search (Report)
>>>>>Oppenheimer COMPLETED On2 and Hantro deal for ON2 in Nov 1, 2007. <<<<<<
2007 ----mobile advertising opportunities for Google ....so far beyond its core search marketing business.
-----mobile advertising opportunities for Google are bigger and traction can be higher than any other advertising opportunities Google has tried to capture so far beyond its core search marketing business.
Stock Market Update - Mon Nov 05 09:46:57 EST 2007 Mon Nov 5, 2007
----Oppenheimer reiterates Buy. Target $700 to $850. Oppenheimer raises their tgt on GOOG to $850 from $700 saying they believe that mobile advertising opportunities for Google are bigger and traction can be higher than any other advertising opportunities Google has tried to capture so far beyond its core search marketing business.
Google to Get More Interactive with Mobile Video Ads November 17, 2009
AdMob, which is being purchased by Google, has unveiled a new interactive video ad unit for the iPhone today. Upon the announcement of Google's acquisition, the highlights of the purchase included SMS, search, web display, and app display ads. Now, video is part of the mix.
AdMob injects interactive video ads inside iPhone apps Nov. 18, 2009 (4:02 am) By: Christian Zibreg
Mobile advertising firm AdMob announced Tuesday interactive video adverts for iPhone apps. A new video ad unit that advertisers can inject inside an iPhone app contains a dedicated video player with programmable buttons allowing consumers to engage with interactive campaigns without leaving the video player, open App Store and iTunes Store items, and more
Google, Apple plan mobile ad attack Posted on November 17, 2009
That's part of the reason why it seems Apple Inc. (NASDAQ:AAPL) was looking to acquire San Mateo, Calif.-based AdMob Inc. before Google Inc. (NASDAQ:GOOG) grabbed the mobile ad company for $750 million in stock -- a price Apple probably wasn't willing to pay. But it looks like Apple will use its own expertise to get money from ads on phones. After all, it was Apple's iPhone (with a crazy amount of apps to sell against) that helped mobile advertising come to the mainstream and gave AdMob a viable business model.
In a previous blog, we describe how AdMob became a tasty target and showed that CEO Omar Hamoui is truly grateful for the iPhone's apps and the fact that it spawned rival smartphones where AdMob could do some more monetizing.