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  • casp321 casp321 Dec 19, 2009 11:25 PM Flag

    proprietary versus open-source environments

    EX-VP NOW:
    Eero Kaikkonen, On2 Technologies' executive vice president and'chief'marketing officer:
    -----the first portable devices with 720p HD resolution will come to market. But we’ll have to wait until roughly 2010 before portable devices will start supporting full 1080p HD resolution for both playback and encoding.


    YouTube comes to mobiles with On2 decoder

    By Junko Yoshida


    Courtesy of EE Times
    (02/11/2008 3:01 AM EST)


    BARCELONA " The virtual walls that once separated large-screen broadcast TV, Internet video (i.e. YouTube) on PC screens, and tiny-screen cell-phone video are virtually crumbling.
    The "living room revolution" is changing the very nature of mobile handset requirements, said Eero Kaikkonen, On2 Technologies' executive vice president and'chief'marketing officer

    http://www.videsignline.com/206401926?cid=RSSfeed_videoimagingdesignline_vidlRSS



    IQ Online caught up with Eero Kaikkonen, Executive VP and Chief Marketing Officer at On2 Technologies to get the low down on video technology, consumer expectations and how the ARM platform fits into the frame.


    [Q?:]Earlier this year On2 confirmed that it is using ARM NEON technology to optimize performance of a number of video codecs. What advantages will we see from this?

    [Eero:]ARM Neon will allow us to significantly reduce the CPU load. We are targeting up to a 50% reduction in needed CPU cycles, as compared to ARM11.

    [Q?:]How can On2 make HD video possible in resource constrained and low bandwidth environments?

    [Eero:]On2’s multiformat hardware video accelerators are already enabling up to 1080p video coding in resource constrained environments.

    [Q?:]Will 2008 be the year that HD video comes into its own?

    [Eero:]HD content is already widely available in the online space through providers such as Move Networks, who utilize our VP7 codec, and in 2008, the first portable devices with 720p HD resolution will come to market. But we’ll have to wait until roughly 2010 before portable devices will start supporting full 1080p HD resolution for both playback and encoding.

    http://www.arm.com/iqonline/interviews/20787.html

 
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