The "hype" is coming out of FB, and long-term true value and steady 25 - 30%/yr. growth of GOOG is great, vs. a PE Ratio 1/5th of Facebook's overprice.
The two stocks are not competitors. One stock is over-hyped, the other has increased profits 300% since 2006 yet is still trading about same price, will soon break-out higher to $700/share. But anyone foolish enough to sell GOOG to buy FB by now realizes what a mistake they made.