Why It’s Time For Local SMBs To Get On Board With Mobile And Why Launch for Local from Local Corp will have Big Future
Arizona Business Gazette
Mobile marketing success for local business
Sept. 13, 2012 07:11 AM
Use of mobile devices continues to grow by leaps and bounds, and local business owners should be taking notice now more than ever.
A new "Mobile Path to Purchase" study conducted by Nielsen tracked what consumers are doing with their mobile devices. According to the study, consumers show a strong preference for finding information related to local contact and purchases, such as looking up a business location, accessing map and driving directions and calling a business.
Depending on the category and device used, as many as 73 percent of mobile users report looking for a business phone number and subsequently calling the business. In addition, up to 84 percent of mobile searchers report looking up a business location and accessing driving directions.
Those, quite simply, are huge numbers that are driving a great deal of activity and leads for local businesses. For business owners, of course, the implications are clear: You need to be visible in mobile search, and your ads or listings should always include a phone number and directions