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  • flankenking flankenking Dec 8, 2012 5:52 PM Flag

    Targeting is the MAGIC WORD of Mobile Search

    First step of targeting of Local Corp: Concentration on Local Search

    Led by mobile search, local digital advertising is likely to grow over 13 percent in 2012 and will soon make up 25 percent or more of the local ad market. The forecast, completed by BIA/Kelsey, pegs mobile search growth at an astounding 77.2 percent, followed by online video at 51.6 percent and social media growth at 26.3 percent.

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    • Pay-per-click rates for local versus national keyword terms

      Search Term Click Bids* Premium

      Plumber $9.55 282%
      Plumber Los Angeles $26.91

      Credit Union $0.91 235%
      Seattle Credit Union $2.14

      Restaurant $1.39 139%
      San Francisco Restaurant $1.93

      Moving Company $10.82 114%
      Denver Moving Company $12.38

      Wedding Florist $1.92 147%
      Orlando Wedding Florist $2.82

      Hotel $1.80 200%
      New York City Hotel $3.60

 
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