Led by mobile search, local digital advertising is likely to grow over 13 percent in 2012 and will soon make up 25 percent or more of the local ad market. The forecast, completed by BIA/Kelsey, pegs mobile search growth at an astounding 77.2 percent, followed by online video at 51.6 percent and social media growth at 26.3 percent.
Yes, and isn't it amazing that ipads controls 88% of all mobile commerce. Throw in iphones and its well above 90%. So, AAPL basically owns mobile commerce and consequently mobile advertising revenues. And since mobile is the future of search, it looks like AAPL owns the future of mobile search. Too bad GOOG, looks like you #$%$ in the wrong sand box. Android was your answer, huh? You saw the writing on the wall years ago, huh? This was your scared desperate attempt to survive, huh? Well, it didn't work. You don't make any money selling andriod devices and AAPL owns mobile commerce. Game over.