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  • flankenking flankenking Dec 8, 2012 5:45 PM Flag

    Targeting is the MAGIC WORD of Mobile Search

    and Local Corp is the clear leader in this direction.

    SortNewest  |  Oldest  |  Most Replied Expand all replies
    • InsuranceLow.n.. is a car insurance site that has a nation-wide directory of providers ready to help you today!

      Each of the new vertical site#s is expected to include educational articles and other content about specific topics, the ability to request and receive a quote from licensed industry professionals by completing a brief form, and a directory that enables consumers to search for and locate service providers in their local area, including contact information and, where available, user ratings and reviews
      .

      First part is a Car Insurance guide

      Second part: Compare quotes - and save!

      Third part: Find Car Insurance

      Fourth part: Find an Agent
      .

      Sentiment: Strong Buy

    • Local Corp do it like Apple - Companies need both: To be first to market and have patents protecting their products - and Apple Local Corp has both
      .

      "Before a company can book a single penny in profit it needs a product to sell. Yet in today’s fiercely competitive global economy, before a company can produce something to sell, it needs to patent the idea. Otherwise, it’s too easy for competitors to knock off the product and steal market share.

      In other words, being first to market is no longer enough of a competitive advantage. Companies need to be first to market and have patents protecting their products to ensure sales and profit longevity.

      Groupon (Nasdaq: GRPN) and Apple (Nasdaq: AAPL) serve as good examples of this new paradigm at work.

      As you’re well aware, Groupon invented the daily deals market in 2008. All it took was a novel idea to connect consumers and businesses in a new way – via coupons over email. But guess what? Groupon didn’t have even one patent protecting its novel business model. And within four years, over 300 competitors emerged. Now, Groupon doesn’t stand a chance to keep booking higher profits, let alone survive.

      Contrast Groupon’s experience with the details behind the meteoric rise of Apple and you’ll definitely get the connection between patent filings and stock price performance.

      We can all agree that Apple took the world by storm with its iPhone launch in June 2007. Before it sold a single one, though, it secured as many patents as possible. And it continued to do the same thing on every next generation device."

      Source: Patent Filings: The Next Great Leading Indicator by Seeking Alpha
      March 11, 2012

      Companies need both: To be first to market and have patents protecting their products - and Local Corp has both. In other words, being first to market is no longer enough of a competitive advantage. Companies need to be first to market and have patents protecting their products to ensure sales and profit longevity.

      An example is the last new product of Local Corp backed through a product of Local Corp: Local Corporation Debuts Lead Gen Effort

      December 6, 2012

      Irvine-based Local Corporation has launched a new, local lead generation site today, called Insurancelow.net, which it says is the first in a series of lead generation websites being launched by the company. The new site offers a car insurance guide and details on choosing car insurance carriers. Local Corporation said it expects the lead generation sites to offer educational articles and opportunity to receive quotes from industry professionals. The firm said it believes the launch of the lead gen sites would help it monetize the 30M consumers it reaches each month.

      Sentiment: Strong Buy

    • •The ‘Soccer Mom’ demo
      »Aged between 25-45 with one or more child at home
      »Controls significant portion of the household spend
      »Typically spends 80% of that money within 20 miles of home

      •89% of in-store purchasers in key categories have conducted online research**

      •82% of people visiting local search sites follow-up with offline action (store visit/call)**

      •Soccer mom + local + commercial = ad sponsors
      »~70% of revenue is CPC; 20% subscriptions; 10% display

      •57% of Local.Corp's flagship-site and 80% of Spreebird traffic is this demo

    • Led by mobile search, local digital advertising is likely to grow over 13 percent in 2012 and will soon make up 25 percent or more of the local ad market. The forecast, completed by BIA/Kelsey, pegs mobile search growth at an astounding 77.2 percent, followed by online video at 51.6 percent and social media growth at 26.3 percent.

      • 1 Reply to flankenking
      • Yes, and isn't it amazing that ipads controls 88% of all mobile commerce. Throw in iphones and its well above 90%. So, AAPL basically owns mobile commerce and consequently mobile advertising revenues. And since mobile is the future of search, it looks like AAPL owns the future of mobile search. Too bad GOOG, looks like you #$%$ in the wrong sand box. Android was your answer, huh? You saw the writing on the wall years ago, huh? This was your scared desperate attempt to survive, huh? Well, it didn't work. You don't make any money selling andriod devices and AAPL owns mobile commerce. Game over.

    • because Yahoo had tilt my two last informations.

    • First step of targeting of Local Corp: Concentration on Local Search

      Led by mobile search, local digital advertising is likely to grow over 13 percent in 2012 and will soon make up 25 percent or more of the local ad market. The forecast, completed by BIA/Kelsey, pegs mobile search growth at an astounding 77.2 percent, followed by online video at 51.6 percent and social media growth at 26.3 percent.

      • 1 Reply to flankenking
      • Pay-per-click rates for local versus national keyword terms

        Search Term Click Bids* Premium

        Plumber $9.55 282%
        Plumber Los Angeles $26.91

        Credit Union $0.91 235%
        Seattle Credit Union $2.14

        Restaurant $1.39 139%
        San Francisco Restaurant $1.93

        Moving Company $10.82 114%
        Denver Moving Company $12.38

        Wedding Florist $1.92 147%
        Orlando Wedding Florist $2.82

        Hotel $1.80 200%
        New York City Hotel $3.60

 
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