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Google Inc. Message Board

  • flankenking flankenking Dec 22, 2012 8:48 AM Flag

    Targeting is the MAGIC WORD of Mobile Search

    and Local Corp is the clear leader in this direction.

    SortNewest  |  Oldest  |  Most Replied Expand all replies
    • Google has 4.4-times revenues- this the result of 230 billion market-cap and 44 billion revenues in 2012. This 4.4-times-revenues of Google are the 10-fold of the idotic low 0.44-times-revenues of Local Corp (only 44 million market-cap but 100 million revenues in the year 2012).

    • - Monthly Unique Visitors: Over 30 million

      - Monthly Page Views: Approximal 50 million

      - Page Views per Visit: 2.5 views average

      - Impressions: 1.2 billion

      - Click Through Rate: Up to 8x more than industry-standard

      Track Record of Growth

      •~37% CAGR 2006-2012

      •20% YoY revenue growth (Q3’12 over Q3’11)

      •FY12 Guidance: ~$100M revenues: ~27% YOY growth and ~$750K Adjusted Net Income

      •Forward-Looking: Increased organic revenue = higher margins and improved bottom line
      .

      Why Invest in Local Corporation?

      • Track record of growth

      • Strong management team with proven skills in a rapidly changing market

      • Model has leverage with 50/50 strategy and momentum towards 50/50 goals

      • Proprietary platform and patents

      • Assets being deployed in emerging mobile markets

    • Rise of the Cloud Verticals: Today, the cloud marketplace offers a smorgasbord of general-purpose solutions. In a fledgling industry, providers needed to focus on solutions that served a wide range of client requirements. Now with critical mass for some specific verticals, expect to see industry-specific cloud-based solutions. These solutions may include a suite of services or ecosystem geared to specific industries.

      Source: timcrawford2012/12/14/cloud-predictions-for-2013/ (you must add "org" to the name)

    • Each site is expected to include educational articles and other content about specific topics, the ability to request and receive a quote from licensed industry professionals by completing a brief form, and a directory that enables consumers to search for and locate service providers in their local area, including contact information and, where available, user ratings and reviews.
      .
      The First New Vertical Site: InsuranceLow is a comprehensive car insurance site designed to help serve you with making the best choice you can in picking the most affordable insurance solution that fits your needs. The more you know, the better you are to find the right type of car insurance coverage for you and your family. We thank you for visiting InsuranceLow and wish you the best of luck in picking the best car insurance solution for you!

      Local Corporation Launching of New Vertical Sites with Focus on Lead Generation Revenues bases on own patents

      Local Corporation (LOCM), a leading online local media company, today announced that the U.S. Patent and Trademark Office has granted the company patent number 8,312,125, which covers a method and system for the bulk acquisition and development of multiple web domain names.

      Issued on Nov. 13, 2012, the patent describes a system and method for enabling the bulk acquisition and management of multiple web domains. The patent covers the technology related to the fulfillment of web domains. Local Corp. is currently using this technology for its small and medium-sized business (SMBs) customer as well as for the development of its recently announced vertically oriented lead generation sites. The method includes collecting a set of domain names for bulk content development, some of which are derived from user-provided keywords; filtering the set of domain names based on matching the domains to most-often used search terms by consumers; automatically submitting domain names for purchase; applying a template to the web domain related pages; and inserting content in those pages.

      Sentiment: Strong Buy

    • •The ‘Soccer Mom’ demo
      »Aged between 25-45 with one or more child at home
      »Controls significant portion of the household spend
      »Typically spends 80% of that money within 20 miles of home

      •89% of in-store purchasers in key categories have conducted online research**

      •82% of people visiting local search sites follow-up with offline action (store visit/call)**

      •Soccer mom + local + commercial = ad sponsors
      »~70% of revenue is CPC; 20% subscriptions; 10% display

      •57% of Local.Corp's flagship-site and 80% of Spreebird traffic is this demo

      This targeting is very important, why Local Corp can better monetize bought traffic from Google and Yahoo
      than this both more universal companies with a general approach. The relaunched Local Corp's flagship-site provides a lifestyle enhancing local search environment including the vertical categories of Businesses, Coupons, Events and Activities, each of which contain rich content that is of great interest to
      Local Corp's target audience -- busy "household managers/soccer moms." This target is broadly defined as women between the ages of 25-45 with one or more children at home. The site incorporates many new features and improved functionality, including the ability for users to engage in their communities by sharing information, and reviewing and becoming fans of businesses.

      • 1 Reply to flankenking
      • Each site is expected to include educational articles and other content about specific topics, the ability to request and receive a quote from licensed industry professionals by completing a brief form, and a directory that enables consumers to search for and locate service providers in their local area, including contact information and, where available, user ratings and reviews.
        .
        The First New Vertical Site: InsuranceLow is a comprehensive car insurance site designed to help serve you with making the best choice you can in picking the most affordable insurance solution that fits your needs. The more you know, the better you are to find the right type of car insurance coverage for you and your family. We thank you for visiting InsuranceLow and wish you the best of luck in picking the best car insurance solution for you!

    • Led by mobile search, local digital advertising is likely to grow over 13 percent in 2012 and will soon make up 25 percent or more of the local ad market. The forecast, completed by BIA/Kelsey, pegs mobile search growth at an astounding 77.2 percent, followed by online video at 51.6 percent and social media growth at 26.3 percent.

      Pay-per-click rates for local versus national keyword terms

      Search Term Click Bids* Premium

      Plumber $9.55 282%
      Plumber Los Angeles $26.91

      Credit Union $0.91 235%
      Seattle Credit Union $2.14

      Restaurant $1.39 139%
      San Francisco Restaurant $1.93

      Moving Company $10.82 114%
      Denver Moving Company $12.38

      Wedding Florist $1.92 147%
      Orlando Wedding Florist $2.82

      Hotel $1.80 200%
      New York City Hotel $3.60

 
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