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Google Inc. Message Board

  • dogeater2013 dogeater2013 Jan 18, 2013 10:49 PM Flag

    Apple's iOS has both higher click-through rates and eCPMs than Android, Why?

    "With Apple's iOS enjoying both higher click-through rates and eCPMs than Android, Apple has won the overall mobile OS popularity contest amongst both advertisers and users in the fourth quarter, at least according to mobile ad platform MoPub."

 
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