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  • flankenking flankenking Mar 17, 2013 4:17 PM Flag

    A company with such facts is extreme undervalued: with only 35 million like today

    Fiscal 2013 Financial Guidance of Local Corp:

    Revenue - The company expects 2013 revenue of between $93 million and $95 million, which at the mid-point, is an increase of 12 percent, over the fourth quarter 2012 exit run rate.

    Adjusted Net Income – Adjusted Net Income for 2013 is expected to be at least $5 million, which would result in approximately $1 million in debt-free cash flow. The company defines debt-free cash flow as cash provided by operating activities, less capital expenditures

    SortNewest  |  Oldest  |  Most Replied Expand all replies
    • Zillow has only three quarter of the Monthly Unique Visitors of Local Corp, but the 45-fold market-cap – a joke

      Market-Cap of Local Corp = 40 million

      Market-Cap of Zillow = 1,800 million

      Local Corp development of Unique Visitors:

      11/2012: 18,745,842 Monthly Unique Visitors

      12/2012: 22,738,206 Monthly Unique Visitors

      01/2013: 26,410,927 Monthly Unique Visitors

      02/2013: 24,017,605 Monthly Unique Visitors

      Decrease of 9.06% (but February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year.

      Compare with the development of Zillow’s Monthly Unique Visitors:

      11/2012: 10,978,144 Monthly Unique Visitors

      12/2012: 11,366,564 Monthly Unique Visitors

      01/2013: 14,298,071 Monthly Unique Visitors

      02/2013: 13,415,496 Monthly Unique Visitors

      Decrease of 6.17% (but February has only 28 days against 31 in January) against January and an increase of 45.23% year-over-year.

      Source fot Montthly Unique Visitors = siteanalytics

    • Local Corporation Reaches Record Mobile, Organic and Total Search Traffic
      .

      Local Corporation Reaches Record Mobile, Organic and Total Search Traffic
      Press Release: Local Corporation – 5 hours ago.. .
      .

      IRVINE, Calif.--(BUSINESS WIRE)--

      Local Corporation (LOCM), a leading online local media company, today announced record mobile, organic and total search traffic for the first quarter 2013.

      The company reached mobile traffic of 32 million monthly unique visitors (MUVs) during the first quarter 2013, up 167 percent from 12 million MUVs during the year ago period.

      Organic traffic also continued to grow, representing 49 million MUVs during the first quarter, up 40 percent from 35 million MUVs during the year ago period.

      The company reached 106 million total MUVs during the first quarter, up 13 percent from 94 million MUVs during the year ago period.

      “Traffic volumes remain a key performance indicator for our business. We exceeded our first quarter expectations in each area, which provides us with a strong foundation for performance for the year,” said Heath Clarke, Local Corporation chairman and CEO.

      All site traffic and usage statistics are from third-party service providers engaged by the company. Quarterly MUV traffic is equal to the aggregate of each month's MUV traffic numbers in that quarter. Traffic and the company’s monetization of that traffic combine to determine its revenues for any given period. The company’s traffic volume alone for a period should not be viewed as demonstrative of its financial results for such period.

    • Linkdedin has only 10% more US-Monthly-Unique-Visitors than Local Corp

      Local Corp development of Unique Visitors:
      11/2012: 18,745,842 Monthly Unique Visitors
      12/2012: 22,738,206 Monthly Unique Visitors
      01/2013: 26,410,927 Monthly Unique Visitors
      02/2013: 24,017,605 Monthly Unique Visitors
      Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year

      Compare with the development of Linkedins Unique Visitors:
      11/2012: 26,050,157 Monthly Unique Visitors
      12/2012: 26,216,865 Monthly Unique Visitors
      01/2013: 30,495,948 Monthly Unique Visitors
      02/2013: 27,410,040 Monthly Unique Visitors
      Decrease of 10,12% (February has only 28 days against 31 in January) against January and an increase of 7,71% year-over-year Less

      But Linkdedin has with 18,840 million market-cap the 471-fold market-cap of the idiotic low 40 million of Local Corp.

    • The Strategy of Local Corp
      .
      We believe that we are in the early stages of a large and long-term business opportunity presented by the shift of local marketing budgets from traditional media formats to digital media formats. Our strategy for pursuing this opportunity includes the following key components:

      • 4 Replies to flankenking
      • • Targeting is the MAGIC WORD of Local Search


        First step of targeting of Local Corp: Concentration on Local

        Led by mobile search, local digital advertising is likely to grow over 13 percent in 2012 and will soon make up 25 percent or more of the local ad market. The forecast, completed by BIA/Kelsey, pegs mobile search growth at an astounding 77.2 percent, followed by online video at 51.6 percent and social media growth at 26.3 percent.

        Pay-per-click rates for local versus national keyword terms

        Search Term Click Bids* Premium

        Plumber $9.55 282%
        Plumber Los Angeles $26.91

        Credit Union $0.91 235%
        Seattle Credit Union $2.14

        Restaurant $1.39 139%
        San Francisco Restaurant $1.93

        Moving Company $10.82 114%
        Denver Moving Company $12.38

        Wedding Florist $1.92 147%
        Orlando Wedding Florist $2.82

        Hotel $1.80 200%
        New York City Hotel $3

        Second step of targeting of Local Corp: Marketing for everyone is marketing for nobody

        •The ‘Soccer Mom’ demo
        »Aged between 25-45 with one or more child at home
        »Controls significant portion of the household spend
        »Typically spends 80% of that money within 20 miles of home

        •89% of in-store purchasers in key categories have conducted online research**

        •82% of people visiting local search sites follow-up with offline action (store visit/call)**

        •Soccer mom + local + commercial = ad sponsors
        »~70% of revenue is CPC; 20% subscriptions; 10% display

        •57% of Local.Corp's flagship-site and 80% of Spreebird traffic is this demo

        Very important was the relaunch of the Flagship-Site
        The relaunched Local Corp's flagship-site provides a lifestyle enhancing local search
        environment including the vertical categories of Businesses, Coupons, Events and Activities, each of which contain rich content that is of great interest to Local Corp's target audience -- busy "household managers/soccer moms." This target is broadly defined as women between the ages of 25-45 with one or more children at home. Less

      • • Access to a Large Number of Local Business Listings and Local Content .

        With over 12 million local businesses indexed using our proprietary technology, we offer users of our website and Network partner websites a resource for local businesses in their area, including variously photographs, user ratings and reviews, video, product information, inventory information, coupons and hours of operations, among other things. We believe that our ability to aggregate this content and deliver relevant, targeted results in response to user search queries ensures our users a good experience when using our services. When an advertiser’s targeted ad listing is combined with a large pool of similarly targeted ad listings, we believe
        our advertisers have a better chance of reaching their target audience. Additionally, we believe the combination of user and advertiser satisfaction with our local search service is important to the acceptance of our service by our Network partners and the success of our flagship-site.

      • • Targeted Advertising.

        We believe that search-based advertising delivers a more relevant list of businesses, products and services for our users because advertisers generally only pay for keywords, categories and regions that are related to the products and services they offer. By providing access to our users via performance, display and subscription ad units, businesses can target consumers at the exact time a consumer has demonstrated an
        interest in what that business has to offer. As a result of our core demographic, we believe that local and commercial searches performed on our flagship-site tend to convert into buying customers at a higher rate than many other types of search traffic. As a consequence, there is competition from third-parties to place their advertiser listings on our website, which along with our direct advertisers and growing local display advertising offerings drives monetization of our traffic. We believe that our users’ propensity to buy correlates with the value of our traffic, and explains, in part, why our flagship-site monetizes its search traffic at higher levels than other types of search traffic.

      • • Access to a Desirable Demographic of Decision-Makers

        Our patented and proprietary technology allows us to consolidate an amalgamated and disparate set of local business listings, information and other data and combine it into a targeted, highly relevant results-set, which is presented in a useful and compelling manner. A majority of users on Local Corps flagship-site are females, aged between 25 and 45, with at least one child at home (the so-called “soccer moms”), a demographic that is deemed by many to be highly desirable because they generally have responsibility for 89% of bank accounts, 80% of healthcare decisions, and 50% of do-it-yourself projects and consumer product purchases. We designed the utility of our website to appeal to this group of targeted users

    • Local Corp has double Monthly Unique visitors than Hulu
      .

      Local Corp development of Unique Visitors:
      11/2012: 18,745,842 Monthly Unique Visitors
      12/2012: 22,738,206 Monthly Unique Visitors
      01/2013: 26,410,927 Monthly Unique Visitors
      02/2013: 24,017,605 Monthly Unique Visitors
      Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year

      Compare with the development of Hulu’s Unique Visitors:
      11/2012: 11,908,754 Monthly Unique Visitors
      12/2012: 11,808,002 Monthly Unique Visitors
      01/2013: 12,640,986 Monthly Unique Visitors
      02/2013: 12,361,375 Monthly Unique Visitors
      Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year

    • Local Corp has a tremendous first player advantage, as it has been strong influenced the local search since
      the early 2000's

      Important part first player advantage (1): About 25 million Monthly Unique Visitors from the flagship-site alone
      01/2013: 26,410,927 Monthly Unique Visitors
      02/2013: 24,017,605 Monthly Unique Visitors
      Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year

      Important part first player advantage (2): Flagship-side directory of over 18 million local businesses
      Our extensive flagship-side directory of over 18 million local businesses – which can be filtered by locale, optimized for social media sharing and private labeled for you – gives you the power to generate additional revenue by selling new ad formats and premium listings while securing immediate passive ad revenue. Your website will rank higher and drive relevant traffic with our proven SEO strategies, custom content and deep shared links.

      Important part first player advantage (3): Local Corp is THE pioneer in local technology
      • Proprietary platform and know-how
      »Real time business, product and services data integration
      »Large scale local/commercial content production and syndication
      »Very large scale CPC ad-serving and distribution
      »Web indexing and local search relevance
      »Very large scale SEO, SEM campaign expertise
      »Local display ad production and syndication
      »Web hosting and local/commercial domain name acquisition

      •12 patents issued, 8 pending
      »Key patents
      –Local web indexing (for indexing local web sites across the web)
      –Pay per call for local and commercial searches via a mobile device (multiple patents)
      •The billion dollar industry question: How do we monetize mobile?
      –Dynamic cascading menu search (for product search on tablets and smart phones)
      –Bulk domain registration and content management (for very large scale SEO)

    • About the biggest divergence in the history of Nasdaq:

      Tripadvisor extreme overvalued and Local Corp extreme undervalued
      .

      siteanalytics.compete/local corp = 24,017,606 Monthly Unique Visitors in 02/2013 (market-cap of today = 36 million, revenues in Q4/2012 = 20.9 million)

      siteanalytics.compete/tripdavisor = 17,073,563 Monthly Unique Visitors in 02/2013 (market-cap of today = 7,560 million, revenues in Q4/2012 = 169.4 million)

      • 2 Replies to flankenking
      • Better than TripAdvisor: The Local Activity Guides on the Flagship-Site of Local Corp
        .

        We pride ourselves in being the most extensive resource for activities and things to do. Below is a list of all the activities we offer. Choose one of the activities to read more information and book your fun.
        Acrobatics
        Adult Shows
        Air Combat
        Airboat Tours
        Airplan Tours
        Airport Louge
        Aqua Cycles
        Aquariums
        Art Tours
        ATV Rentals
        Backpacking
        Bike Rental
        Bike Tours
        Biplane Flights
        Bird Watching
        Board Charters
        Boat Rentals
        Brewery Tours
        Brunch Cruises
        Bunges Jumping
        Camel Rides
        Camping
        Canal Cruises
        Canyoneering
        Castle Tours
        Cave Tours
        Clubs
        Coffee Cruises
        Comedy Shows
        Cooking Classic
        Cultural Tours
        Dance Lessons
        Dinner Cruises
        Dinner Shows
        Dirt Bikes
        Dolphin Tours
        Duck Tours
        Dune Buggies
        Elephant Rides
        Exotic Car Rising
        Fashion Tours
        Ferry Services
        Fishing
        Flight Simulator
        Flying Lessons
        Food Tasting Tours
        Ghost Tours
        Glider Flights
        Gondola Rides
        GPS Car Tours
        Heli Hiking
        Helicopter Tours
        Heritage & History Tours
        Hiking
        Horse Racing
        Horseback Riding
        Hot Air Baloon Flights
        Ice Climbing
        Indoor Skydiving
        Jet Boat rides
        Jet Skis
        Kayaking
        Kiteboarding
        Lift Tickets
        Literary Tour
        Luxury Car Rentals
        Manatee Swim Tours
        Motorcycle Rentals
        Multi Attraction Pass
        Museums
        Music Tours
        Musicals & Theater
        Nature Cruises
        Nature Tours
        Aff Road ATV Tours
        Off Road Hummer Tours
        Off Road Jeep Tours
        Outdoor Kart Ricing
        Paddle Boarding
        Paintball
        Paragliding
        Parasailing
        Photography Tours
        Photo Lessons
        Rafting
        Religious Tours
        Restaurant
        Rock Climbing
        Running Tours
        Safaris
        Sailing
        Sand Boarding
        Scuba Diving
        Seaplane Tours
        Segways
        Sarkj Diving
        Shooting Range
        Shopping Tour
        Shows & Concerts
        Sightseeing Cruises
        Sigthseeing Tours
        Skydiving
        Skyscraper Tours
        Snorkeling
        And a lot more

      • The biggest divergence I ever had seen in my life: Local Corp has the 1.4-fold Monthly Unique Visitors of Tripadvisor, but Tripadvisor has the 210-fold market-cap.

    • Yelp has only 88% of the Monthly Unique Visitors of Local Corp, but the 46-fold market-cap
      Market-Cap of Local Corp = 34 million

      Market-Cap of Yelp = 1,560 million

      Local Corp development of Unique Visitors:

      11/2012: 18,745,842 Monthly Unique Visitors

      12/2012: 22,738,206 Monthly Unique Visitors

      01/2013: 26,410,927 Monthly Unique Visitors

      02/2013: 24,017,605 Monthly Unique Visitors

      Decrease of 9.06% (but February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year.

      Compare with the development of Yelp's Unique Visitors:

      11/2012: 19,358,705 Monthly Unique Visitors

      12/2012: 21,017,483 Monthly Unique Visitors

      01/2013: 22,293,301 Monthly Unique Visitors

      02/2013: 21,063,155 Monthly Unique Visitors

      Decrease of 5.52% (but February has only 28 days against 31 in January) against January and an increase of 12.66% year-over-year. Less

    • Local Corp development of Unique Visitors:
      11/2012: 18,745,842 Monthly Unique Visitors
      12/2012: 22,738,206 Monthly Unique Visitors
      01/2013: 26,410,927 Monthly Unique Visitors
      02/2013: 24,017,605 Monthly Unique Visitors
      Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year
      Compare with the development of Yelp's Unique Visitors:
      11/2012: 19,358,705 Monthly Unique Visitors
      12/2012: 21,017,483 Monthly Unique Visitors
      01/2013: 22,293,301 Monthly Unique Visitors
      02/2013: 21,063,155 Monthly Unique Visitors
      Decrease of 5.52% (February has only 28 days against 31 in January) against January and an increase of 12.66% year-over-year
      Compare with the development of Google's Unique Visitors:
      11/2012: 170,708,977 Monthly Unique Visitors
      12/2012: 172,771,973 Monthly Unique Visitors
      01/2013: 174,123,575 Monthly Unique Visitors
      02/2013: 173,396,028 Monthly Unique Visitors
      Decrease of 0.42% (February has only 28 days against 31 in January) against January and an increase of 10.73% year-over-year
      Compare with the development of Zillow’s Unique Visitors:
      11/2012: 10,978,144 Monthly Unique Visitors
      12/2012: 11,366,564 Monthly Unique Visitors
      01/2013: 14,298,071 Monthly Unique Visitors
      02/2013: 13,415,496 Monthly Unique Visitors
      Decrease of 6.17% (February has only 28 days against 31 in January) against January and an increase of 45.23% year-over-year
      Compare with the development of ANGI’s Unique Visitors:
      11/2012: 2,603,340 Monthly Unique Visitors
      12/2012: 2,551,023 Monthly Unique Visitors
      01/2013: 3,454,644 Monthly Unique Visitors
      02/2013:3,185,928 Monthly Unique Visitors
      Decrease of 7,78% (February has only 28 days against 31 in January) against January and an increase of 50,10% Y-o-Y
      Compare with the development of Meetme’s Unique Visitors:
      11/2012: 3,279,980 Monthly Unique Visitors
      12/2012: 3,129,931 Monthly Unique Visitors
      01/2013: 2,992,949 Monthly Unique Visitors
      02/2013: 2,453,968 Monthly Unique Visitors

      • 2 Replies to flankenking
      • We (Local Corp) Believe the Inflection Point is Now and Flankenking Agree

        • Five material challenges in 24 months withstood
        » Significant cost to the company in revenue and earnings

        • Highest revenue per employee ever
        »Projected growth to about $900k per employee by EOY 2013
        »Running lean!

        • Returning to profit
        » Significant cost savings starting 1Q13
        » Projecting 1Q13 Adjusted Net Income
        » Forecasting positive cash from operations from 2Q13 onwards

      • Google has with 173,396,028 Monthly Unique Visitors only the 7-fold of the 24,017,605 Monthly Unique Visitors of Local Corp, but 7,670-fold market-cap with 268,450 million against the idiotic low 35 million of Local Corp.

        Local Corp development of Unique Visitors:
        11/2012: 18,745,842 Monthly Unique Visitors
        12/2012: 22,738,206 Monthly Unique Visitors
        01/2013: 26,410,927 Monthly Unique Visitors
        02/2013: 24,017,605 Monthly Unique Visitors
        Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year

        Compare with the development of Google's Unique Visitors:
        11/2012: 170,708,977 Monthly Unique Visitors
        12/2012: 172,771,973 Monthly Unique Visitors
        01/2013: 174,123,575 Monthly Unique Visitors
        0Decrease of 0.42% (February has only 28 days against 31 in January) against January and an increase of 10.73% year-over-year2/2013: 173,396,028 Monthly Unique Visitors

    • Local Corp has the double of business-listing than Google Place - Local Corp has 18 million Business Listings against only 9 million of Google Place: "Google would be at about 9.5 million +/- claimed pages now — still below what Facebook is reporting today."

      Source: SMALL BUISINESS SEARCH MARKETING

      A sensation is, that Facebook has only two third of business-listings of Local Corp: 11 million business listings against the 18 million of Local Corp.

      Information was given from Facebook COO Sheryl Sandberg, who told investors and listeners on the call that 11 million businesses are using Facebook Pages.

      Source: SMALL BUISINESS SEARCH MARKETING

 
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