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Apple (NASDAQ: AAPL ) has devices with integrated hardware and software. Google (NASDAQ: GOOG ) has search and advertising. This dichotomy has existed since the dawn of time (this may be an exaggeration).
For the most part, the two competing titans have mostly acknowledged each other's respective strengths in their core businesses, even if they dip their toes in to compete a little from time to time. You'd normally think it impossible for Nexus devices to outsell iDevices, or Apple to beat Google in advertising. Well, you'd be partially wrong with the latter.
According to a recent report from MoPub, iOS is beating Android in mobile ad market share, grabbing 75% of advertiser spending. That's when combining iPhone, iPad, and iPod Touch ad spending to total Android ad spending.