"On April 23, 2013 Mozilla the non-profit company sold out of 1,000 developer-launch phones loaded with the Mozilla OS in just a few hours. The company, in collaboration with Geeksphone, sold $119 Keon models and $194 high-end versions called Peak for developers to test in real-world situations and on mobile networks.
Unlike the other mobile tech companies, Mozilla's OS is built on HTML5. Because its apps will run off the new web standard, the Mozilla OS phones require less internal storage than traditional smartphones. This difference is expected to keep the cost of phones much lower than even low-end phones running Android. OEMs could benefit from the OS because it will help them keep costs down and still sell products with similar capabilities of more expensive phones.
For carriers, of which Mozilla already has 17 signed up, the benefit lies in being able to sell comparable phones for less money. Additionally, since the apps are built on HTML 5, developers can create apps that work across multiple devices and have less restrictions than app stores.
Samsung launching a full-scale mobile approach with its own mobile OS, Tizen. The company will sell a few Tizen phones in small markets later this year, but the company's still extremely dependent on Google. If Samsung does move away from Android, it could also team up with Mozilla and use the company's OS instead of its own version. Mozilla and Samsung are already working on a new mobile browser in an effort to cut out Google's Android and Chrome browsers. A mobile OS agreement between the two could be mutually beneficial for both companies. Samsung could move away from Android, while Mozilla would gain significant OS share because of Samsung's current reach."