The stock has shown its strength after the earnings. It has managed to rebound after the initial sell-off. There are stocks which are looking for reasons to correct, and there are some, like Google, which find reasons for optimism. The fall in CPC was a negative and the ad rates on mobiles are lower, so Google will have to live with this for some time. It will be interesting to see how the impact plays out over the next few quarters. Other aspects of the earnings were okay, and the growth story remained better than many other stocks. Some of the big names, especially in the social media space, are trading at extremely high valuations based on the best case scenario. Of course, one can not ignore that the stock price has also appreciated strongly so future slippages will lead to corrections. There also a logical question as to how far Google can go from here. However, it has the strength to take the competition, and players like Apple (AAPL), Facebook (FB) and Yahoo (YHOO) are facing their own challenges. Google's strategic acquisitions like Waze are only strengthening its competitive ability. Concepts like multilingual social media platform from Yappn (YPPN) or some new apps can always be eyed at an appropriate stage. The best part is that the stock is presently in favor, and it will require something bad to take it down. The probability of that seems to be less. If there is a correction, $855 will be a strong support, and there are also other supports before that. Of course, one can not forget recent history of how Apple suddenly went out of favor and became an unloved stock. The analysts are known to switch sides pretty quickly, and whether we like it or not, their opinion matters. So the uptrend is the friend right now, and it may be good to tag along, but caution will be good.