Numbers make the world go round...
I gave a suggestion then recap it to show the relevance in an UP and down market...one can trade anytime they want.
BUu my rule is...unless one is rotating into another later date sale of calls .."Once the money is in your pocket, leave it there."
This is referring to the Jan 2014 Jan $900 calls....Over $30 million was made by holding the stock and selling these...$45 a share in profit...these options once $70 - $100 are now $25.
Close these out and sell the Jan 2015 $900 calls for $85.....that would give you $85 + $45 + $130.
This suggestion was never made as a negative play..just one on TIME
Why not take it further, write the calls and buy some out of the money puts with them. Option guys call it a collar.