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Google Inc. Message Board

  • fu_cowwwboy2 fu_cowwwboy2 Nov 30, 2013 7:51 AM Flag

    IBM Analytics: Apple Crushes GOOG on Black Friday

    IBM reported that iOS devices accounted for more than 4.5 times the total sales of Android or over an 80 percent share of mobile-oriented sales (above), with 17.3 percent of all online sales occurring on an Apple mobile device versus just 3.75 percent on Android products.

    IBM stated that iOS users also spent an average of 18 percent more per order: $131.34 versus $111.35 for average Android sales.

    Apple's iOS devices also made up 26 percent of all overall mobile traffic, compared to just 11 percent for Android. Microsoft's Windows Phone, BlackBerry and other mobile platforms didn't represent enough activity to mention.

    The leading share of online shopping grabbed by iOS users parallels the 84 percent share of tablets claimed by iPad in Chitika's web analytics, the leading share taken by iOS in app developer's revenue seen per download, and the over 80 percent usage stats reported among education and enterprise users.

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