He claimed to be the best chartist in the world. Well, I've read that when a stock makes a new all time high, it has the potential to go up 10% from there. Not that AAPL will but that is the potential.
Also, he was bearish on AAPL from much lower and AAPL did not tank from there, so he is fighting the tape.
There are lots of stocks with worse charts and fundamentals than AAPL to buy puts against or short.
That would be CRM. I'm no longer long AAPL, but I am short CRM. I wouldn't short AAPL unless there appeared compelling reasons. It could happen, now that Cramer has given his endorsement to the recent rallies without admitting he was wrong before today and could be wrong by getting bullish late in the recent rally. He was extremely euphoric and bullish when RIMM was 120, for example.