Just like you said: the higher it goes, the farther and faster it will eventually fall when the music finally stops.
Guess what? The music finally stopped. The SEC questioned CRM accounting was the event that stopped the music. Had you ever seen any bubble stock that went higher after SEC questioned its accounting? The party is over. It is downhill from here, and the drop will go farter and faster when more slow longs finally understand the party is over. The smart ones would sell and get out of this bursting bubble as soon as the SEC news hit. The smartest ones would sell and go short this bubble stock. There are a lot of rooms for this bubble to go down.