AAPL was a great short above 680, IMHO. It's time to exit AAPL shorts (if not done last week or the week before) and short something that is more overpriced than AAPL was at 700+. CRM is one stock that makes a better short now than AAPL. Actually, GOOG may be, too (no position in GOOG). Note that NFLX has backed off today.