WRAP has a 3 cents a share stock price and a 5 million dollar market share. The company was founded in 2005. Thus, it's had years to show itself as a successful start-up. I checked the site and found a post by someone waiting and hoping for the company to be bought out at a large premium so he could retire. If CRM likes WRAP so much, it's just another flailing company that could be bought out at a ridiculously high, 7 figure price. Isn't this "news" negative rather than positive for CRM since CRM's price is already too high without paying for more acquisitions and WRAP is a company that could be acquired at a severely inflated price.
Mark Cuban benefited by selling a start-up that had more value and the buyer of Cuban's company was hurt by the purchase.