I see your point about the dollar amount sold. It's the appearance that might confuse people because intead of having sold over a million shares priced at the current price, they sold over a million shares and collected the money before the 4 for 1 split.
I guess you'd rather ignore the shares given away at near zero prices? Would you rather pretend that a director didn't receive a massive number of shares for $1 a share? At least cash bonuses at some companies indicate that company has cash and can buy back stock to improve earnings per share. CRM is doing the opposite. Each share loses value when additional shares are created and given to insiders (including that director). Over the past few years that was supposed to increase value to retail stockholders, but has diluted it more instead. This is not the type of financial engineering that has sustained and improved the value of stocks such as AZO. This is the opposite.