I first heard about MELA while reading Georges Yared's article "Top 25 stocks for the next 25 years" published in 2007. I couldn't find the original article, but here is a blog that contains the MELA part:
Interesting that most of Yared's predictions for the top 25 were right on. MELA is moving along a little more slowly than some of the others, but making good progress.
I've owned some MELA ever since I read the article and have made money trading it. Nice to see it all coming together now. The company is run by competent, conservative folks who have great connections in the derm community.