What is brewing is simply this - there is not much to be made given a price-tag of slightly over a dollar, so the shorts will let there be some 10 or 15 cent run-ups, so that they can then hort some more, and make that 10 or 15 cents when they drive it back down. That is the lot in life, of a MELA long, trust me I know, and have experienced it many times. They have total control of this stock.
'shorts have been in control of this stock', not any longer as the product gaining more attention and the Market will react. I seen some stocks like Mela (today) and it'll in double digits just in a few weeks