I just read that 195 million shoppers purchased items at a total of $343.00 per person over Black Friday weekend.
SUUUUUURE they did.
Number of shoppers was up 10% but sales were flat because they spent 10% less.
195 million? There are only 305 million people in the U.S. and 140 million are underage or over 65. Not to mention 1/2 are men. Now we all know that number is BS. How many times are they counting one women shopping in multiple stores??? Talk about deceiving the sheeple.
Probably was all a result of more housewives having to get an additional can of pumpkin at a different store because they were running out at many grocers. Propaganda Minister Goebbels would be proud of our twisty little comps.
Doesn't matter what the numbers are. You know they'll spin them to be better even though nobody really has a frickin' clue as to what is really going on.
This is what the PPT was waiting for. They limped it along till the start of Christmas. Now this will go down in history as the "BEST Christmas EVER." There will be just enough good news to cling too to spin as "we were on the brink...and we followed it up 9 months later with a robust holiday season."
But I do believe the chain stores are pulling out all the stops to increase Christmas revs. The market will like the initial numbers. It won't take notice of the lower margins until we get close to quarterly earnings.
Clearly states more PEOPLE spending less and claims figures are PER PERSON. Why don't they just say "we will tell any lies it takes to make things appear better than what they really are"? At least that would be credible.