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Walgreen Co. Message Board

  • balaamssteed balaamssteed Jun 14, 2012 12:54 PM Flag

    comments on new commercial

    I have seen the new commercial with a pharmacist racing down an aisle putting something in to a customer's cart, jumping on an end stand and into a display of balloons before straightening himself out, to then engage a patron about medical issues. To my way of thinking, it reduces the professionalism of pharmacists to the actions of a clown. I know wag wants to change the business model to get rph's out from behind the counter and hopefully induce more purchases, and I hope for the best on that change. However, respect for the pharmacist's professional opinion is more valuable to patients than comic antics, and their commercials should promote that.

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    • This commercial is the first creative from Walgreens new ad agency. These guys do a lot of iconoclastic, high energy stuff (like Southwest Ailines "no baggage fees" campaign) and I actually liked it. I think it takes the pharmacist out of the "geek with a pocket protector" cliche and shows a human, high-enery, involved side to the profession that previously was hidden behind the counter in Frankenstein's laboratory, assisted by Igor the pharmacy tech.

      Kudos. It contrasts favorably to competition.



    • If you want to point the finger of blame for reducing pharmacists' professionalism, point it at Walmart. Their $4 loss leader, Indonesia Special, All-You-Can-Get-In-A-Bag, Will that be paper or plastic, tent sale has all but eliminated the "professionalism" in pharmacy.

      Walgreens is trying to gain it back with innovative clinical services.

    • Stupid - That's what the new ad is. However, RXists are nothing more than glorified store assistants these days so no surpise.


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