I have seen the new commercial with a pharmacist racing down an aisle putting something in to a customer's cart, jumping on an end stand and into a display of balloons before straightening himself out, to then engage a patron about medical issues. To my way of thinking, it reduces the professionalism of pharmacists to the actions of a clown. I know wag wants to change the business model to get rph's out from behind the counter and hopefully induce more purchases, and I hope for the best on that change. However, respect for the pharmacist's professional opinion is more valuable to patients than comic antics, and their commercials should promote that.
This commercial is the first creative from Walgreens new ad agency. These guys do a lot of iconoclastic, high energy stuff (like Southwest Ailines "no baggage fees" campaign) and I actually liked it. I think it takes the pharmacist out of the "geek with a pocket protector" cliche and shows a human, high-enery, involved side to the profession that previously was hidden behind the counter in Frankenstein's laboratory, assisted by Igor the pharmacy tech.
If you want to point the finger of blame for reducing pharmacists' professionalism, point it at Walmart. Their $4 loss leader, Indonesia Special, All-You-Can-Get-In-A-Bag, Will that be paper or plastic, tent sale has all but eliminated the "professionalism" in pharmacy.
Walgreens is trying to gain it back with innovative clinical services.