I'm long WAG also but nice try. The recent surge in stock price already priced in the expected increase in Jan figures and although a good number may not offer much upside, a less than impressive number will sure make WAG take a hit. I do however, expect the numbers to impress.
Any smart investor knows what's going on right now. WAG will have amazing comps vs last January. That will be good for a nice pop. Earning will beat estimates in my opinion. Even if they don't WAG stock will go up. Earnings were less than spectacular last quarter, but the stock still went up a ton. Now is the time to buy WAG stock at a discount.