Tell me something I don't know or couldn't predict.
A few months ago, I told people that although my mother goes on the internet, she refuses to put her name or e-mail at any site, let alone a credit card number. She tells all her friends not to buy anything on-line, just "window" shop.
All of my friends' parents have never been on the internet.
This was met by some other posters here telling me that their parents always go on the internet, and purchase items.
According to this article, the percentage of the internet population, who are 55 or older, is only 12 percent. The aging of the population is supposedly going to put all the baby boomers over into this age group soon. But, Gomez mentions "tech savvy baby boomers." I thought the end of the "baby boomers" is 1965, making the youngest boomer, 34. The next generation 1965 to 1978 is generation X...generation Y...etc...
My point is that of the 12 percent of the internet population 55 and older, who actually use the internet, what percent purchases on-line?
Next, I don't think this percentage is going to get better until generation X approaches retirement. All of my friends go to the internet daily.